Double HH Ranch LLC

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Double HH Ranch LLC Double HH Ranch, Breeders of Black Angus Cattle
Heifers and Bulls for Sale. Freezer beef cattle. 442 Acre Cattle Ranch located in Mills County.

David And Gary Holland Owners
951 FM 2005
Goldthwaite, TX 76844
Phone 214 232-4372 or 817 999-9149

WAIT A MINUTE… BEEF IS EXPENSIVE, CATTLE PRICES ARE HIGH, AND ONE OF AMERICA’S BIGGEST BEEF PROCESSORS IS LOSING HUNDRED...
09/26/2026

WAIT A MINUTE… BEEF IS EXPENSIVE, CATTLE PRICES ARE HIGH, AND ONE OF AMERICA’S BIGGEST BEEF PROCESSORS IS LOSING HUNDREDS OF MILLIONS OF DOLLARS? 🐂🥩

Yep.

And if that doesn’t show you how complicated the beef market actually is, I don’t know what will.

I saw a post saying Tyson expected to lose $500–$650 million selling beef this year, so I went looking for the current numbers.

It’s actually worse now.

Tyson updated its outlook September 3 and says its Beef segment is expected to lose $625 MILLION to $775 MILLION on an adjusted operating basis in fiscal 2026.

Now stop and think about that for a minute.

You’re standing in the grocery store looking at beef prices thinking,

“Good Lord, somebody has to be making a fortune.”

Meanwhile cattle are bringing historically strong prices.

And one of the largest beef processors in America says its beef business is losing hundreds of millions of dollars.

So where in the world is the money going?

Well… welcome to the cattle cycle.

America simply doesn’t have the cattle numbers we once did.

USDA counted 28.5 million beef cows in July, still 1% fewer than a year earlier, and estimated this year’s calf crop at 32.5 million head, down 2%.

Fewer cattle competing for the same demand means processors have to pay more to get cattle.

And processors don’t magically turn a $3,000 animal into steaks for free.

There are plants.

Employees.

Transportation.

Refrigeration.

Inspection.

Packaging.

Equipment.

Utilities.

Waste.

Distribution.

And then you’ve still got the retailer at the other end of the chain.

That’s why I keep saying:

The price of a calf and the price of a ribeye are connected, but they are NOT the same market.

And here’s the part I think people really need to understand.

The cattleman isn’t necessarily getting rich.

The processor isn’t necessarily getting rich.

And the consumer sure as hell doesn’t feel rich standing at the meat counter. 😂

That tells us something bigger is happening.

We have a supply problem.

You cannot shrink the American cattle herd for years and then decide one Tuesday afternoon that you’d like more beef.

A cow takes roughly nine months to have a calf.

That calf takes many more months to reach harvest.

And rebuilding the breeding herd means ranchers have to KEEP heifers they could otherwise sell.

That’s tomorrow’s beef supply walking around in today’s pasture.

This is exactly why I’ve been beating this drum so hard.

We cannot fix America’s beef supply with a short-term Band-Aid.

We need cattle.

We need ranchers who can afford to keep raising them.

We need independent processors.

We need competition.

We need consumers who can afford the finished product.

And we need to understand that decisions made today can affect how much American beef is available two and three years from now.

The beef market isn’t “broken” because one person along the chain is getting too much money.

It’s a whole chain being squeezed by an extremely tight cattle supply — and everybody feels that squeeze differently.

The rancher feels it.

The processor feels it.

The grocery store feels it.

And ultimately…

the family standing at the meat counter feels it.

That’s why protecting America’s cattle herd matters.

Not just to ranchers.

To everybody who eats.

🇺🇸🐂🥩

America Feeds America.

09/21/2026

Thanks Johnson Ranch for your purchase of Bull HH Rampage 6034 and the Heifer HH Simba 6037

09/18/2026
09/18/2026

The boys headed to town yesterday - never have we sold calves this early but here we are & these thoughts have been pondering my mind since they started up that loading chute onto the trucks, its just taken me a minute to put the thoughts on paper...

As we all sit here and pray for rain in this extreme drought we’re in, I know so many of us are stressed to the max with all the “what ifs” running through our minds…

What if we can’t keep the cow herd?
How long can we keep paying these hay prices?
Can we afford the fuel, feed, and everything else it takes just to keep going?
How much longer can we make it work?

This year has taken a whole lot of blood, sweat, and probably more tears than any of us care to admit.

We’ve watched calves leave earlier than we ever planned. We’ve had to sell pairs & bred cows that we’ve poured years of hard work, time, money, and heart into. Cows we raised. Genetics we worked years to build. Decisions that aren’t just numbers on a piece of paper — because when you’ve spent your life building a herd, selling those cows hurts - way more than most of us want to admit.

But still, every morning, we get up and do it all over again.

We feed. We haul water. We fix fence. We put more hay in front of them. We watch the sky & check the forecast for the hundredth time, hoping maybe today's the day there’s a chance.

Agriculture has never promised us an easy living, but years like this sure test just how tough you are, and boy howdy do I sure hope we catch a break soon!

So while we’re all praying for rain, remember to check on your neighbors n friends. Give yourself a little grace too. We’re all carrying worries that most people will never see or know.

And somewhere in the middle of worrying about tomorrow, take a minute to enjoy the little things today. Take a break... watch the calves play, sit on the porch a few extra minutes & appreciate the people beside you & remember why we chose this life in the first place.

🍻 Here’s to every rancher & farmer doing everything they can to hang on to what they’ve worked so hard to build. ❤️👊

May the skies open up, the grass turn green, the dams fill, and may we all get the rain we’ve been praying so hard for. 🙏🌧️

Until then, we’ll keep doing what ranchers have always done…

Keep showing up. Keep pushing forward. And keep praying for rain. 🤠❤️

09/09/2026

Casually talking with non-ag people and mention using $259-300 of fuel per tractor every day.
They have NO clue how much it takes to put up hay (just 1 activity). All they see is a higher price in a pound of beef.
Some are astounded. Some think I'm exaggerating. But none of them know how it is sustainable.
Dyed $5.09
All this talk about high beef, but it's costing a lot more (25%) since April just in fuel.

08/30/2026

Weaning time @
Double HH Ranch

I’m not 70 yet but close and still loving it.
08/22/2026

I’m not 70 yet but close and still loving it.

All baled now time to haul. Hay for sale. Tifton 85, coastal, B- Dahl, and Red Top Cane. All 5x5 bales.
07/03/2026

All baled now time to haul. Hay for sale. Tifton 85, coastal, B- Dahl, and Red Top Cane. All 5x5 bales.

07/03/2026

We have Spent the last 3 weeks holding a tractor steering wheel but put up almost 300 bales.

Always true this time of year
06/30/2026

Always true this time of year

Address

951 FM 2005 E
Goldthwaite, TX
76844

Telephone

+12142324372

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