05/27/2026
Wear wool, protect the planet š
Did you know... 50% of the weight of clean wool is pure biogenic carbon?
That means it is made of carbon that is constantly cycling through the atmosphere, pasture and plants, sheep and soil.
Why does this matter?
Because understanding the biogenic carbon cycle and accounting for it in carbon costing allows for a much more precise understanding of woolās environmental impact. Because we need to be grounded in actual farming systems, not averages and assumptions that don't reflect regional realities.
To better understand biogenic carbon flows, researchers built detailed farm-level models based on real production calendars and peer-reviewed livestock data. These models were refined to match published production figures while adding greater accuracy on biological processes across the grazing cycle.
Itās another step toward better data, better understanding, and better decisions for the future of natural fibres. š±