07/28/2025
Scott Yockey—Hydroz founder, caffeine enthusiast, and guy who once sold hats out of his car—joined Stephen Wierenga on the Engineered Success Podcast to talk about what it’s really like building a B2B company from scratch.
We’re talking:
💥 Starting with zero playbook and a bootleg sales deck
💧 Why water might be boring—but building a brand around it isn’t
📦 And how Hydroz went from “maybe this works” to real ops, real customers, real traction
No glossy founder mythology. Just an hour of honest talk, bad metaphors, and Scott trying not to sound like a motivational LinkedIn post.
🎧 Watch the episode: https://youtu.be/3qBU7t91nlw
📦 Share with someone who thinks entrepreneurship is just “vibes and funding rounds.”
