06/21/2026
If someone tells you wool is bad for the environment because of sheep methane, they're only telling you half the story.
Yes, sheep produce methane. That's true. But here's the part they leave out:
Roughly 50% of wool's weight is biogenic carbon. This is carbon that's part of the natural carbon cycle — not fossil fuel carbon. The sheep converts grass (which pulls CO2 from the atmosphere) into fibre. That fibre then stores carbon. The carbon is just cycling through nature, not accumulating in the atmosphere.
Compare that to synthetics: every synthetic garment requires petroleum extraction, chemical processing, and manufacturing energy. That's new carbon being added to the atmosphere — carbon that's been locked underground for millions of years.
Wool is renewable. The carbon cycle regenerates every year. Synthetics are extractive. The carbon is permanent.
Now, is sheep farming perfect? No. Modern agriculture has challenges. But the solution isn't to switch to synthetics — it's to support better sheep farming. Farming that focuses on land management, animal welfare, and sustainable practices.
The brands and farmers doing this well aren't hiding from the carbon conversation. They're leading it. Because they know that premium wool production can actually be better for the environment than the alternative.
When you choose wool, you're choosing to support farmers who are thinking about these things. You're choosing to be part of the solution, not the problem.
