08/08/2026
Our first day in Addis Ababa, Ethiopia, felt like an entire week of unforgettable experiences packed into one day! 🇪🇹
What a beautiful city, filled with warm people, amazing food, rich culture, and so much history. We saw, tasted, learned, and experienced more than we could have imagined, and this was only day one!
One of the most meaningful moments was participating in an Ethiopian coffee ceremony for the first time in Ethiopia. Although we have attended a couple of coffee ceremonies in America, there was something truly unforgettable about watching the green beans being freshly roasted and served here in the ancestral home of Arabica coffee.
For those who may not understand the significance, Arabica coffee traces its natural origins to the highland forests of Ethiopia. Here, coffee is much more than a beverage. The traditional coffee ceremony is a deeply rooted expression of hospitality, connection, conversation, and community values that also sit at the heart of Savor the Moment.
We have proudly served Ethiopian coffee since the inception of Savor the Moment, so traveling to Ethiopia and experiencing this tradition in the place where the story of Arabica coffee began was incredibly special.
Ethiopia, you did not disappoint in any way. We are deeply grateful for the opportunity to experience the beauty of this country, learn more about its coffee heritage, and immerse ourselves in its rich traditions and culture. ❤️💛💚
Continue to follow and share how we’re experiencing, Ethiopia. We have so much more to share with you.