10/09/2026
Shared from another page but a great read on Arata’s!
How Half Moon Bay turned into a Pumpkin Mecca
During the Great Depression in the early 1930s, the teenage brothers John and Clarence Arata planted pumpkin seeds on their family's land strictly to serve as feed for their family's hogs and cattle. One day, while hauling a wagon full of pumpkins along Highway 1, they were stopped by a passing motorist from the city. The traveler offered them a quarter (or 20 cents, according to some local accounts) to purchase a few of the vibrant orange gourds to take home. Recognizing an unexpected business opportunity during a time when regular jobs were scarce, the brothers began selling more. They made over $3 on their first official day of sales—a significant sum at the time—sparking a brand new tourism and agricultural market for the region. The chance encounter transformed a simple hog-feed crop into the region's very first commercial pumpkin patch. Other local farmers quickly followed their lead, turning Half Moon Bay into the self-proclaimed "Pumpkin Capital of the West Coast," which now produces thousands of tons of pumpkins annually and hosts the world-famous Half Moon Bay Art & Pumpkin Festival.
Today, Arata Pumpkin Farm stands as the oldest sustainable pumpkin farm in San Mateo County. While it eventually changed ownership, it remains a massive autumn destination famous for its massive pumpkin patch and its world-renowned, 2-acre Minotaur's Labyrinth hay maze constructed from over 10,000 straw bales. Below, Clarence Arata and the modern farm.