American BBQ project

03/31/2026

With Easter right around the corner I gotta ask, what is your go to Easter meat?

We’ve always been a smoked ham and polish sausage family.

Let us know in the comments what your family’s cooking up this Sunday

03/06/2026

Seasonings! Sauce! Deer!!!

Stop out at the WNY sport and travel Expo located at the Hamburg fairgrounds event center

1st 5 customers to spend $30 or more get a free jar of sauce.

03/02/2026

Your BBQ should be BOLD.

Sure, you can grab a giant bottle from the big brands for the same price… but you’re just paying for a whole lot of salt and sugar.

American BBQ Project’s micro‑batch seasonings bring fresh, in‑your‑face flavor you won’t find on the shelves of big box stores.

There’s cookie‑cutter. And then there’s the Gold Standard of Flavor.
The choice is yours. 🦅

02/25/2026

Not every rub belongs on every protein, and that’s a good thing.
When you match seasoning to the meat, everything tastes more intentional, more balanced, and way more memorable.

What do you cook the most: beef, chicken, seafood, or veggies? 👇

02/25/2026

We’re not mad.
We’re just… asking follow-up questions. 😅🔥

Smoke is a commitment, not a suggestion.

02/19/2026

Scotch Bonnet peppers are the reason Montego Bay hits different.
They bring warmth, depth, and that unmistakable Caribbean character — not just heat for the sake of heat.

It’s one of those ingredients that reminds you spicy food can still be balanced, layered, and crave-worthy.

👉 Have you cooked with Scotch Bonnet before, or is Montego Bay your first intro?
👉 Follow along for more flavor breakdowns from the pit.

02/18/2026

If you know, you know.
And if you don’t… we’ll save you a plate. 🔥

02/12/2026

The grill doesn’t care what you’re wearing — but your crew will.

The ABP snap back is built for long cooks, cold drinks, and letting people know you take your flavor seriously. Clean look, solid fit, and BBQ energy without trying too hard.

Is it required to cook good food? No.
Does it help set the tone? Absolutely.

👉 Join the flock and grab one.
👉 Share this with your grill buddy who never shows up without a hat.

02/11/2026

Micro-batch seasoning isn’t about being fancy — it’s about being intentional.
Smaller runs mean more control, better balance, and flavor that actually performs the way it should when heat hits it.

Once you cook with it, the difference is hard to ignore.

👉 Follow for more behind-the-scenes BBQ knowledge.
👉 What matters more to you: bold heat or balanced flavor?

02/04/2026

Sauce on the side… or all over?
This answer says a lot about you. 😏🔥
Drop your pick below 👇

01/30/2026