Heartland Farms, Inc.

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Hancock, WI
Heartland Farms, Inc.

Heartland Farms is a fifth generation family-owned potato and vegetable farm in Central Wisconsin.

05/01/2026

Blue skies, warm sun and fields ready to go!

Potato planting is in full swing in Central Wisconsin.

🎥: Marcus K. – Farm Operations Support.

04/24/2026

What a special moment for our farm and community!

We are excited and honored to be featured on Wisconsin Foodie with the Food + Farm Exploration Center, highlighting the people, passion, and purpose behind agriculture.

Helping others better understand the journey from field to fork is something we care deeply about, and we’re grateful to be part of that conversation.

Take a look at the episode here: https://youtu.be/GZrOUUoTdAw?si=vpxuxKxAwEp7ed_N

04/10/2026

There’s nothing quite like the first pass through a field after a long Wisconsin winter.

Potato planting is officially underway for the 2026 crop year, bringing fresh soil, crisp air, and a new season full of possibility.

Wishing everyone out in the fields a safe and successful season.

02/14/2026

Every once in a while, the fields send us a Valentine! Heart-shaped potatoes grown with care and plenty of love.

Happy Valentine’s Day!

02/11/2026

We’re excited to see photos rolling in from The Lay’s Challenge, unveiled during the Super Bowl by . It’s been such an amazing experience seeing our potatoes become chips and be delivered to people’s homes within 72 hours or less. A fun reminder of how quickly these chips can go from potato to chip to door!

Have you received yours?

02/06/2026

The farm, as seen by our team.

Quiet starts, hard work, and the faces behind it all. These are the moments that make up every day at Heartland Farms.

Proud of our people. Proud of this place.

11/13/2025

Nights like last night remind us why we love being close to the land. The sky puts on a show, and the farm feels like magic.

📷: HR Director Kimberly W.

10/21/2025

A proud moment for our entire Heartland Farms team!

We’re beyond proud to share some exciting news from the Heartland Farms family! From our fields in Wisconsin to the global stage at PepsiCo’s headquarters in New York, we were honored last week to receive PepsiCo’s Global Innovation Award at PepsiCo’s first-ever Global Farmer Awards.

This incredible global event brought together 60 growers from across 60 countries, representing more than 300,000 farmers worldwide who help supply the essential ingredients behind PepsiCo’s brands.

This recognition celebrates what makes Heartland special: our innovation, teamwork, and commitment to continuous improvement. From the fields and storages to maintenance, technology, accounting, and sales, every part of our operation plays a role in pushing agriculture forward. It’s proof that when we work together with curiosity, pride, and passion, amazing things can happen.

We’re incredibly proud to celebrate this achievement alongside our long-time partners at Frito-Lay, marking 71 years of collaboration built on shared values of quality, sustainability, and trust.

This award isn’t just a milestone, it’s a reflection of who we are as a team and the values that guide us every day: innovation, integrity, and community.

Thank you to our amazing Heartland team for your dedication, hard work, and commitment to excellence. This one’s for all of you!

10/16/2025

Potato harvest is officially wrapped!

It’s been a season full of hard work, long days, and… handlebar mustaches?

Huge thanks to our amazing crew for powering through the harvest with grit, determination, and a great sense of humor. These staches might not last, but the memories sure will.

10/09/2025

Always exciting to see a glimpse of our farm in action! This video does a great job showing the journey from soil to snack, and the teamwork behind every chip.

https://www.instagram.com/share/_6X3V2PAs.

09/10/2025

At Heartland Farms, we are proud to support our local communities and prioritize safety for our team members and the communities where we live and work. Together, we’re growing more than just crops, we’re building a stronger, safer future. Check out this video by the Wisconsin Rapids Police Dept. to learn more!

Address

907 3rd Avenue
Hancock, WI
54943

Telephone

+17152495555

Website

http://www.heartland.farm/

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