Tractor Beverage Co

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Tractor Beverage Co Our work is fueled by a simple idea—great food deserves great drinks. All Tractor beverages are Certified Organic and Non-GMO.

At Tractor Beverage Company, we’re revolutionizing the restaurant beverage station. Co-founded by a farmer dedicated to cleaning up the food system, we offer the first and only Certified Organic, Non-GMO beverage solution for foodservice. Our responsibly sourced ingredients create delicious, flavor-forward drinks without any of the bad stuff. We’re farmer-founded, employee-owned, and proudly available in over 5,000 locations across all 50 states. Join us in our mission to create a cleaner, healthier planet, one drink at a time. Find us at drinktractor.com/locations.

Meet Erich S. Lehman: Rochester local, lake surfer, danger sledding enthusiast, and the guy you need to know. Erich is t...
10/14/2026

Meet Erich S. Lehman: Rochester local, lake surfer, danger sledding enthusiast, and the guy you need to know.

Erich is the kind of Rochester local who knows that the best parts of a place aren’t just the spots on the map. They’re the stories, the people, and the memories that make it home.

Now, Haymaker is joining Erich’s Wegmans home. Because every local legend deserves a good go-to drink in hand for all his adventures.

New to . Made for the locals who make a new city feel like home.

The hands in the soil. The early mornings. The hard work of growing something that matters.This National Farmers Day, we...
10/12/2026

The hands in the soil. The early mornings. The hard work of growing something that matters.

This National Farmers Day, we’re tipping our hats (and raising our cans) to the people who feed our communities, care for our land, and remind us that a better food system starts at the roots.

We’re farmer-founded, soil-obsessed, and forever in their corner. Because when we take care of the people who take care of the earth, we all grow a little better.

Here’s to the mad farmers making a difference, with soil in their hands and a lot of soul in their heart.

10/08/2026

Our Mad Farmer Tour drivers are getting to know Rochester the right way: boots on the ground, Haymakers in hand, and a few local legends along the way.

Because every place has a story. We’re here to hear Rochester’s.

Wegmans Food Markets
Magnolia’s Rochester 🌸
Dinosaur Bar-B-Que
The Genesee Brewery
Hedonist Artisan Ice Cream

Meet Eva. A true Rochester native and someone who knows and loves her hometown. Passionate about her community and role ...
09/26/2026

Meet Eva.

A true Rochester native and someone who knows and loves her hometown.

Passionate about her community and role at Burn Boot Camp - Pittsford, NY, Eva knows what it takes to prioritize what’s good for her body, food and drinks included.

eva (mancarella) dilorenzo knows Rochester, and now, Eva knows where to grab Haymaker for long days at the gym, lake days with hr family, and for all the gatherings in and around town.

Where the city met the soil, and Chef Will Coleman brought a delicious meal to be shared at the table 🌱 Farm-grown spiri...
09/25/2026

Where the city met the soil, and Chef Will Coleman brought a delicious meal to be shared at the table 🌱

Farm-grown spirit. Big-city energy. Haymaker in hand.

Because Tractor has never been interested in doing things the usual way. We’re here to reconnect the dots between the farmer, the chef, the drink, and the people around the table. That’s a Night Out with Tractor.

Meet Nicki. Mahjong player by day. Wegmans shopper also by day. For a lake day, a game day, or a family day, Nicki knows...
09/24/2026

Meet Nicki.

Mahjong player by day. Wegmans shopper also by day.

For a lake day, a game day, or a family day, Nicki knows that Wegmans is the place to grab everything she needs, Haymaker included.

Haymaker, now available at Wegmans Food Markets.

Meet Ben.
Every city has its local characters. The ones who know the late-night spots.The shortcuts. The farmers markets...
09/23/2026

Meet Ben.

Every city has its local characters.

The ones who know the late-night spots.
The shortcuts.
The farmers markets.
The best brunch spots.

Ben knows Rochester. And now, he knows where to find Haymaker.

Haymaker, now available at Wegmans Food Markets.

Massachusetts, you were good to the . 🌱🚜 We spent the week following the soil, meeting the people who work it, and find...
09/22/2026

Massachusetts, you were good to the . 🌱🚜

We spent the week following the soil, meeting the people who work it, and finding a little more of that Mad Farmer spirit along the way.

From Dorchester to the Cape, we made our way through
🌱 The Food Project
🌾 Ward's Berry Farm
🌿 Cape Abilities Farm
🍎 Bartlett’s Farm West Barnstable

Four farms. One very full week. A whole lot of good dirt, good people, and Haymaker-fueled miles.
Until next time, Massachusetts.

Haymaker is officially on the shelves at Wegmans Food Markets. Two family-founded food companies, coming together over a...
09/21/2026

Haymaker is officially on the shelves at Wegmans Food Markets. Two family-founded food companies, coming together over a shared belief: good things start with good ingredients.

If you spot Haymaker at Wegmans, snap a photo, tag us, and let us know what you think 🌱

We joined The Food Project, an urban nonprofit farm in Boston as they hosted the team from New Balance for a volunteer d...
09/16/2026

We joined The Food Project, an urban nonprofit farm in Boston as they hosted the team from New Balance for a volunteer day. It’s days like these where being hands in the work helps ground us in where we started with our drinks: on the farm, hands in dirt, and gathered in community.

The Food Project is known for bringing fresh produce to communities and education on agriculture and farming experience to local teenagers. We can’t wait to come back!

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Hayden, ID
83835

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