04/11/2026
June 2024- i 6: this was my cart. No kitchen items because I didn’t have the funds to support it. This was 3 months after I “launched” Noosh. I didnt launch my business because I had it all figured out. I launched because I knew I needed that truth to quit my job. Like a marker to remind me to “Go Now”
2024- I was so embarrassed. From launch til Dec 31st. I didn’t have a mature menu, a productive website, any true customers. Just a few friends and family who supported my dream. I was afraid of stepping foot into the commercial kitchen. I didn’t know how to turn the stoves on, let alone know how to cut, prep, cook as a meal prep owner as I claimed myself to be.
I was running out of money. I remember pacing back and forth contemplating of going back to my job. But I’d fight myself. I’d keep busy by learning new things to grow my business.
My only goal was to sell 10 meals a day for $100. No matter the time of day I’d get done. I’d cry between stops in the car, Pray, and get back out there.
My delivery bags were thin, my ice packs sucked, and I felt like a fraud.
Time and time again- I slowly merged into the big girl kitchen. I trained myself with knife skills, temperature regulation, kitchen functionality, started making small purchases for what I needed but mostly used my stuff from home.
All to say- I still pray. I don’t pray for success anymore. I pray for continuous momentum in hopes of my customers always loving their meals that we create.
I never did really chase anything monetary. As long I didn’t go homeless, I’d be alright.
And honestly? Nothing has changed. As long I’m not homeless, I’m ok. As long as you are enjoying the meals we produce, I’m happy. As long as the plates are empty, I’m happy.
Because all of this was for you. To make sure you hit your goals. To satisfy your palate & your health.
Thank you for continuing to make my wildest dreams come true.
