04/03/2023
Red Rock Salsa update on the Associated Food Show last Wednesday and Thursday. Many have asked how the Associated Food Show went for us. Well, can I just say WOW!! What an amazing experience. Trish and I were totally blown away by the amount of interest we had at our booth. First let me be clear, Trish and I were not looking for a mass ordering event. The main goal was to meet as many buyers/procurment contacts as possible and share our products with them. Although we walked away with many orders the more important aspect was getting on the official approved vender list for Associated Food Stores. Mission accomplished!! Now the very first people to arrive at our booth were some of the main buyers for AFS. As soon as they sampled our salsa they said "WOW, we have to get this into all Associated Food Stores" after they left we started seeing more and more personnel from AFS that were told they had to go to the Red Rock Salsa booth and try the salsa. Their response was completely overwhelming. We will now be able start stocking their warehouse with Red Rock Salsa so all stores affiliated with AFS can order. We had people from all over Utah, Idaho, Montana, North Dakota, New Mexico and Colorado wanting to order once we were approved by procurement and the warehouse. We met with the main buyers from Lee's Marketplace and now are approved for all Lee's Marketplace locations and will be stocking their shelves in the coming weeks and months. This truly was an amazing experience for Trish and I. I want to thank my son in law Ben Jones for assisting with marketing and manning the booth, Stephen Shamy for the great advise he offered (I think he spent more time at our booth then his own) we had many great conversations over the two day event and of coarse my wife Trish for all the hard work she puts into this venture. Without her there would be no Red Rock Salsa. She is the one that I created this salsa for. Thanks Sweetie. I hope everyone has a great day and look for us at your local grocer.