Herd Advisor

Herd Advisor Smart data + rancher know-how for clear, confident cattle marketing decisions. Herd Advisor helps ranchers make clear, confident, and profitable decisions.

We combine smart data and real ranching experience to forecast markets, simplify choices, and strengthen operations. The first tool — Cattle Market Guide by Herd Advisor — shows when and where to sell for the best return, based on your cattle, your cattle weights, and livestock markets in your area. Smart data. Real experience. Better decisions.

Free Daily Briefings: Know Before You SellEvery morning, ranchers across the country start their day with our free Daily...
05/11/2026

Free Daily Briefings: Know Before You Sell

Every morning, ranchers across the country start their day with our free Daily Cattle Market Briefing. Today's featured insight:

Forward Outlook:
Ranchers should expect: - Near-term price strength supported by weather impacts and tight supplies - Continued volatility but fundamentals remain supportive - Political/trade barriers to remain key market factors into 2026 - Potential recovery in futures markets as year-end ap...

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Hear the full episode → https://www.herdadvisor.com/cattle-market-guys-podcastThe Department of Justice has formally exp...
05/05/2026

Hear the full episode → https://www.herdadvisor.com/cattle-market-guys-podcast

The Department of Justice has formally expanded its antitrust investigation into Tyson, JBS, Cargill, and National Beef over beef pricing practices. This development comes as Tyson Foods reports its beef division is losing up to $500 million despite raising overall profit outlook. Market analysts suggest this investigation could significantly impact cattle prices and producer relationships with packers in the coming months.

In this critical Tuesday Market Update, Brock and Jim analyze the latest cattle market data showing a meaningful slide of roughly $16 per hundredweight for 600-649 pound steers over the past two weeks. They examine the substantial premium for lighter cattle, currently running at approximately $48 per hundredweight over heavier cattle, indicating feedlots remain hungry for placement cattle despite market pressures.

The hosts dive deep into how packer losses are affecting slaughter volumes and market dynamics, with Brock noting that "packers are taking on larger inventories rather than moving cattle through at a pace that would support prices." Jim shares personal historical perspective from similar market conditions in the late 1990s, providing context for today's challenges. They also address how drought conditions threaten the ongoing herd rebuilding efforts, particularly in the Southern Plains where El Niño patterns are expected to keep regions drier than normal through summer.

On a more positive note, the episode covers significant international trade developments, including restored duty-free access for U.S. beef in the United Kingdom. The hosts discuss how the U.S. Meat Export Federation's promotional events in London could help create demand at the export level, potentially supporting domestic prices. Brock and Jim conclude with practical market forecasts for May, offering guidance for producers navigating these complex market conditions.

Hear the full episode → https://www.herdadvisor.com/cattle-market-guys-podcastCattle futures have risen for five consecu...
05/01/2026

Hear the full episode → https://www.herdadvisor.com/cattle-market-guys-podcast

Cattle futures have risen for five consecutive sessions amid growing concerns over the New World Screwworm outbreak, with emergency treatments now authorized by the FDA. The USDA has broken ground on a sterile fly facility in Texas as part of containment efforts, while expectations for reopening the US-Mexico border to cattle imports continue to fade. This health crisis is creating significant market volatility, with historical parallels suggesting producers should carefully time their marketing decisions during fear-driven price spikes.

In this Week in Review episode, Brock and Jim analyze the complex factors driving current cattle market dynamics. They begin with a detailed market snapshot showing medium and large frame steers (600-649 lbs) trading at $415.51/cwt, while lighter cattle command significantly higher prices at $463.51/cwt. Their four-week forecast suggests potential softening for heavier cattle before a modest bounce in week four.

The hosts dive deep into the screwworm situation, examining how emergency regulatory actions are impacting the market. Jim shares historical context from a 1992 outbreak, offering valuable perspective on how temporary price spikes during health scares can quickly reverse. The episode also explores the unusually narrow Choice-Select spread that recently inverted for the first time since 2009, signaling potential shifts in consumer behavior and feeding strategies.

Border policies and international trade round out the discussion, with Brock and Jim examining how the continued border closure affects domestic feeder cattle supply. They connect global events, including rejected soybean meal shipments in Europe, to potential impacts on U.S. feed costs. The episode concludes with guidance for producers navigating this complex, news-driven market that features both promising fundamentals and significant risks heading into summer.

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