01/25/2026
As winter weather rolls in, it’s the perfect time to stay warm and catch up on the latest Marketing Team Trail. Jesse Henson closed out 2025 with ranch visits across Oklahoma, visiting with commercial producers about Angus Access and the growing demand for Red Angus.
A common takeaway: producers are seeing more red cattle nationwide and recognizing the breed’s value. Stops included Watson Family Ranch, highlighting a strong set of Angus Access calves, and Cattlemen’s Congress, where Red Angus posted a strong showing in the ring, including a top-five finish in the supreme overall female drive.
Spring sale season is underway, kicking off in northeast Texas, where strong markets continue to reward producers investing in better genetics. Read more online and sign up for inbox delivery at redangus.org/marketing-team-trail/
