03/25/2026
There’s a story behind this one… ❤️
Back in the late 1920s in Jacksonville on Lennox Avenue, there was a small community store known as Griffin’s Store.
It was owned and operated by a man named Admiral “Dewey” Griffin, known by many in the community as “Daddy” Griffin🤎.
He sold meat, but more than that, he served his community. During hard times, he fed families who could not feed themselves.
He was a preacher, a provider, and yes, even sold a little moonshine on the side.
Later, Dewey Griffin purchased land at what is now Diamond D Ranch.
There, he built a life in cattle and agriculture and created the Diamond D brand.
That “D” still carries his name. D for Dewey.
The legacy continued through the next generation, Dewey Franklin Griffin (Sonny Boy) and his wife, Jewel Griffin, who carried on the family’s cattle and horse operation and deepened those roots right here on this land.
And today, that same family continues the story.
✨ Introducing Griffin’s Mercantile ✨
Grand Opening this weekend during Diamonds in the Rust
March 27 to 29
Diamond D Ranch
Inside you will find
• Diamond D Ranch apparel
• Ranch themed stuffed animals with their own bandanas 🐴
• Books for kids and adults
• Handmade goat milk soap
• Diamond D Ranch wildflower honey
While we do not offer packaged beef in the store just yet, it is something we hope to bring in the future.
In the meantime, you can still purchase a whole cow raised right here on our ranch, processed and ready to fill your freezer at home.
This is not just a store.
It is a continuation of a Jacksonville story carried on by the same family.
Come be part of it. 👇
https://diamonddranchinc.com/events/
