06/02/2026
Summer is officially kicking off, and as we start preparing for another season of serving schools, camps, churches, apartments, businesses, and birthday parties, Iāve been reflecting on something that matters way beyond business: communication and the way we treat people.
Recently, I reached back out to a school we served last year to see if theyād like to partner with us again this summer. We genuinely enjoyed serving their students, so I was excited to reconnect.
We were in the middle of the conversation when the call suddenly disconnected. At first, I honestly thought maybe my service had dropped, so I called back. Thatās when the representative shared they had intentionally hung up on me.
To be honest, it caught me off guard a little.
Not because every school has to book with us again. I completely understand priorities change, budgets change, and sometimes people simply decide to go another direction. Thatās part of business, and thereās no hard feelings there at all.
What stuck with me more than anything was how valuable honest communication and constructive feedback can be. One respectful conversation can help somebody improve. One thoughtful response can help a business grow. Sometimes people arenāt even looking for a yes. Sometimes theyāre just looking to understand.
At Bodega Boys, weāve had the privilege of serving thousands of kids (and adults) throughout Jacksonville, and we never want to lose sight of the fact that weāre serving people first. The shaved ice is just the vehicle. The real goal is creating moments people enjoy and experiences that leave people feeling valued.
I think about this Maya Angelou quote often:āPeople will forget what you said, people will forget what you did, but people will never forget how you made them feel.ā
Thatās the standard weāre chasing.
Weāre not perfect, and weāre always trying to improve. Better service. Better communication. Better experiences. Better relationships. And honestly, some of the best growth comes from moments that humble you a little and make you reflect.
Grateful for every school, parent, coach, business, church, apartment community, and customer that has supported us so far. We truly appreciate every opportunity we get to show up and serve.
Hereās to another summer of learning, growing, and making people smile.