Knobel Spirits

A carefully handcrafted Tennessee whiskey made on behalf of Mike Rowe.

11/28/2025

If the holidays already feel like a competitive sport, don’t worry, you’re not alone! Between the last-minute grocery runs, the “friendly” family debates, and that one relative who insists on rearranging your furniture… sometimes the most festive thing you can do is step back, twist open a bottle of Knobel Tennessee Whiskey, pour a glass, and let the record player do the talking.
Take a sip. Tune out the noise. Pretend you didn’t just agree to host next year too.
From all of us here at Knobel Spirits, cheers to good whiskey, good music, and surviving the holiday chaos with style.
Happy Thanksgiving! 🥃🦃

Work Hard. Play Fair.

11/02/2025

Hey Floridian Knobel Fans! Mike will be at the Total Wine & More in St. Petersburg on Tuesday, November 11, so stop by for an exclusive tasting of Knobel Whiskey. Enjoy complimentary samples, and learn the story behind this double gold medal, award winning whiskey made the right way — with purpose, patience, and pride. Here are the details:

• Date: Tuesday, November 11, 2025
• Time: 4:00pm to 7:00pm
• Location: Total Wine & More, 4880 Park Street North, St. Petersburg, FL 33709

Purchase a pre-signed bottle, and get a photo with Mike. First come, first served. See you there!

Work Hard. Play Fair.

09/10/2025

☀️🥃 Florida, the wait is over! The award-winning Knobel Tennessee Whiskey has officially arrived in the Sunshine State.
👉 Retailers: hit up Greystone Partners or Spirited Insiders.
👉 Whiskey lovers: ask your local shop.
From Tennessee hills to Florida thrills. Pour it up! 🥂

Work Hard. Play Fair.

08/25/2025

Happy National Whiskey Sour Day to everyone! Oh, you made a Whiskey Sour with lemon and sugar. Groundbreaking. But you deserve better. Throw in some herbs and spices, like rosemary, ginger or cardamom, and maybe a little chaos. We’ll supply the Tennessee Whiskey. 🙃🥃🍋🌿

Work Hard. Play Fair.

06/15/2025

To the man who taught us how to change a tire, grill a steak, and pour a responsible two fingers of Tennessee whiskey — sometimes all at once. Happy Father’s Day, Dad. We turned out alright... mostly." 🥃

Work Hard. Play Fair.

06/04/2025

Hey SoCal fans! Stop by the Total Wine & More Culver City Store to purchase a pre-signed bottle of Knobel Whiskey and get a selfie with Mike Rowe!

Wednesday, June 18, 2025, from 6-7 PM
11441 Jefferson Blvd, Culver City, CA 90230

Limited number of bottles. First come, first served.

Work Hard. Play Fair.

05/01/2025

Hey New Jersey! Come down to Jersey City Super Buy Rite to purchase a pre-signed bottle of Knobel Whiskey and get a selfie with Mike Rowe!

Sunday, May 4, 2025, from 12:30 - 1:30 PM
575 Manila Ave, Jersey City, NJ

Limited to 300 bottles. First come, first served. Use this link to buy now and secure your spot:
https://alc.sh/EdUTQp

Work Hard. Play Fair.

04/28/2025

Hey Michigan! Come down to Total Wine & More in Novi to purchase a signed bottle of Knobel Whiskey and get a selfie with Mike Rowe!

Wednesday, April 30, 2025, from 4-5 PM
21071 Haggarty Road, Novi, Michigan 48375

Limited to 250 bottles first come, first served.

Work Hard. Play Fair.

03/16/2025

Hi Mike —A year ago today, I offered to buy a case of your grandfather's whiskey if you dressed in green and sang an Irish ditty for St. Patrick’s Day. You agreed, and my husband and I were delighted to purchase six bottles of Knobel Spirits Rye (which are long since depleted) and sent a check to mikeroweWORKS for $1,000. This year, if you’re up for it, we’ll purchase TWO cases of whiskey if you sing the same song again...this time…with bagpipes. Dress like a leprechaun, and we’ll make it an even $5,000.00 to mikeroweWORKS.

What say ye, lad?

Denise Mehan

Hi Denise.

I say, "hold my beer!"

Mike

PS. I found your challenge from last year. https://bit.ly/StPaddyscirca2024 My singing is not much improved, but the bagpipes were a fine suggestion, and not played half bad, if I don’t say so myself. Also, if you look closely, I think you’ll recognize the face on the leprechaun, sliding down a rainbow and into a pot of whiskey. Technically, I do believe that's me, dressed accordingly. Erin go bragh!

PPS. When purchased online, a portion of the proceeds from Knobel Whiskey—now available in four styles—benefit the mikeroweWORKS Foundation. We’re giving away $2.5 million dollars this month in scholarships, and I’m looking to replenish the coffers. So, drink up!

https://knobelspirits.com

Address

575 Manila Ave.
Jersey City, NJ
07310

Website

https://knobelspirits.com/

Alerts

Be the first to know and let us send you an email when Knobel Spirits posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Want your business to be the top-listed Food & Beverage Service in Jersey City?