Happy Herbert's

Happy Herbert's Happy Herbert's is all about bringing premium quality, wholesome snacks to the public, helping child

Happy Herbert's was born in 1991 when Gary Plutchok, armed with an M.S. in Food Science, 5 years experience working in the processed food industry and little else other than a whole lotta gumption, set out to create what he hoped one day would become America's Favorite Snack Company. Adhering to the advise of his mentor, Happy Herbert, Gary followed his dreams and kept smiling. Along the way as hi

s business grew, Gary came to believe that in order to more completely fullfill its obligation to society, Happy Hebert's needed to give back to the community,whether it was the local, national or world community. In 2001, Happy Herbert's started a giving program whereby the company donates 10% of its profits to children's charities. In 2012, Gary wanted to further contribute to society and is now using his more that 30 years in the food industry to educate consumers on the (sometimes grim) realities of processed foods. Gary's intent is to make people more conscious of what they consume so they can make healthier choices thereby making their bodies happier. Underlying everything that Happy Herbert's does is a strong desire to bring joy to the world.

In June, 2014, Happy Herbert's owner, Gary Plutchok, visited Hope North in northern Uganda.  Hope North is a nonprofit s...
08/22/2017

In June, 2014, Happy Herbert's owner, Gary Plutchok, visited Hope North in northern Uganda. Hope North is a nonprofit secondary school that educates and helps heal (through music and art) youth affected by civil war. During the visit he learned that the school's bakery, which prepares and dispenses meals (breakfast, lunch, dinner) for the approximately 300 students, had it's roof destroyed by a recent storm. Happy Herbert's donated the funds necessary to repair the roof and add amenities (roof extension to protect the students when raining, a rainwater drainage/collection system and picnic tables). In August, 2017, Gary returned to Hope North to see firsthand how the repairs had improved not only the building but also the lives of the students.

Gary Plutchok, founder of Happy Herbert's traveled to Northern Uganda to visit Hope North, a boarding school for youth a...
06/24/2014

Gary Plutchok, founder of Happy Herbert's traveled to Northern Uganda to visit Hope North, a boarding school for youth affected by civil war. Happy Herbert's helps support this accredited secondary school which offers a free education to children that could not otherwise afford school fees. Forest Whitaker (seen here with Hope North founder Okello Sam) was also at the school which he helps support through his Whitaker Peace and Development Initiative. It was truly amazing to see the resiliency and eagerness to learn that these young people possess.

Happy Herbert's happily helps support Hope North (www.hopenorth.org), a school in Northern Uganda that has been educatin...
05/06/2014

Happy Herbert's happily helps support Hope North (www.hopenorth.org), a school in Northern Uganda that has been educating and healing young victims of civil war for the past 16 years.

Susan Sarandon and Mary-Louise Parker met today with Gary Plutchok, owner of Happy Herbert's, at ABC Kitchen (NYC). They...
11/15/2013

Susan Sarandon and Mary-Louise Parker met today with Gary Plutchok, owner of Happy Herbert's, at ABC Kitchen (NYC). They discussed Hope North, the Ugandan school that educates and heals young victims of that country's civil war (www.hopenorth.com). Gary was very inspired by how these very beautiful actresses, no matter how busy they may be, remain dedicated to helping worthy organizations such as Hope North. The world definitely needs more people like Susan Sarandon and Mary-Louise Parker! Happy Herbert's happily helps support Hope North.

09/09/2013

The winners of the A.B. Tees contest are: Gina Fike, Julian Meyer and Peggy Peirson. Congratulations guys! And thanks to all that entered. Winners, please send your choice of pretzels and shipping address to [email protected] and we will promptly send you your box of pretzels.
Regards,
Happy Herbert

08/07/2013

Gary Plutchok, founder of Happy Herbert's, will be at Whole Foods in Columbus Circle, NYC on Wed., Aug. 7th. from 4-8pm handing out samples of Happy Herbert's Wild Rice Snack Sticks. Find out why people are wild about Wild Rice Snack Sticks, made with Zizania Aquatica, otherwise known as....Wild Rice. Wild Rice, a diet staple of the Sioux Indians, is actually the seed of a water grass and is not related to Asian rice. After you taste Wild Rice Snacks Sticks you'll understand why this item recently appeared on The Ellen DeGeneres Show and Showtime's smash hit show Weeds.

07/16/2013

Gary Plutchok, founder of Happy Herbert's, will be at Whole Foods in Union Square, NYC on Tue., July 16th. from 11am-3pm handing out samples of Happy Herbert's Ancient Grain Pretzels, including the world's only Honey Spelt Pretzels, the world's only pretzels made with khorasan wheat (Kamut brand), and Spelt Pretzels. The first two people to show up at the demo table and sing the Happy Herbert's jingle (you can find it on the bottom of the Entertainment page of our web site) in its entirety will win one free case of the Happy Herbert's pretzel of their choice to be shipped directly to their home. Relatives of Gary and Happy Herbert are not eligible to enter.

We just got word that Artie Fischle's single "Artificial Ingredient Blues" has gone platinum!! It is also now officially...
06/30/2013

We just got word that Artie Fischle's single "Artificial Ingredient Blues" has gone platinum!! It is also now officially #1 on iTunes (food blues category). Congratulations Artie! If you missed his recent live performance on HappyHerberts.com you can watch the video of that exceptional performance here. Hey Artie, we won't give you artificial ingredient blues...we're all natural!

Check out www.happyherberts.com for delicious snacks.

World renowned certified health coach, Arielle Fierman, stopped by our recent demo event at Whole Foods Market in Union ...
06/27/2013

World renowned certified health coach, Arielle Fierman, stopped by our recent demo event at Whole Foods Market in Union Square, NYC. She's the founder of Be Well With Arielle (www.bewellwitharielle.com) and if she looks familiar it's because you might have recently seen her on NBC-Today in New York. Turns out she's a fan of our pretzels and often recommends them to her health conscious clients. Thanks Arielle!

06/24/2013

Sweet'n salty'n crunchy'n wholesome'n yummy in your tummy. Have you ever tried Happy Herbert's Honey Spelt Pretzels? If not, here's your chance to taste what you've been missing. Gary Plutchok, owner of Happy Herbert's will be at the Whole Foods in Chelsea, NYC on Mon., June 24th from 11am-3pm, and the Whole Foods in Union Square, NYC on Tue., June 25th from 11am-3pm offering free samples of Happy Herbert's Ancient Grain Pretzels, including the world's only Honey Spelt Pretzels, the world's only (and probably the universe's only) pretzels made with khorasan wheat (Kamut brand), and Spelt Pretzels. Stop by, say "HI", try some delicious ancient grain pretzels, and watch Gary perform pretzel juggling and the breathtaking vanishing pretzel trick.

05/18/2013

Sweet'n salty'n crunchy'n wholesome'n yummy in your tummy. Have you ever tried Happy Herbert's Honey Spelt Pretzels? If not, here's your chance to taste what you've been missing. Gary Plutchok, owner of Happy Herbert's will be at the Whole Foods in Tribeca, NYC on Mon., May 20th from 11am-3pm offering free samples of Happy Herbert's Ancient Grain Pretzels, including the world's only Honey Spelt Pretzels, the world's only (and probably the universe's only) pretzels made with khorasan wheat (Kamut brand), and Spelt Pretzels. Stop by, say "HI", try some delicious ancient grain pretzels, and watch Gary perform his breathtaking vanishing pretzel trick.

Address

Jersey City, NJ
07303

Opening Hours

Monday 9am - 5pm

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