06/24/2026
“Instead of closing out the bar at 2 a.m., young consumers are switching to earlier drinking habits — whether that’s a post-work spritz just after 5 p.m., a pre-dinner drink, or a glass of wine sipped outside in the afternoon — marking a more intentional approach to consuming alcohol.”
Lord have mercy! This is called Happy Hour! 😂
Bacardi's 2026 Cocktail Trends Report reveals that Gen Z has started a broader trend of drinking earlier in the day. Consumers are increasingly opting for one late afternoon or early evening drink to end their day, a habit that's dubbed a "daycap."
