3 Sons Foods

09/01/2026

We recently got to share our family’s story w/ Forbes, thks to Xero, so I wrote about why our family salsa business runs on Xero. Read it at 3SonsFoods.com. And treat yourself, code XERO for 10% off. Eat Diablo, Save the Wild 🦏 New on our blog 🌶️
Forbes Xero

09/01/2026

I recently had the honor of sharing our family's story with Forbes thanks to the team at Xero

It got me reflecting on something I don't say often enough: as a busy mom of 3 boys running a growing salsa business, I need tools I can count on. Xero is one of them. It helped us cut operating costs about 16% and that is huge in this economy!

I wrote about why on our blog 👇
https://3sonsfoods.com/blogs/news/why-3sonsfoods-runs-on-xero-accounting-software

Eat Diablo, Save the Wild. 🦏

P.S. Want to taste what all the fuss is about? Take 10% off at 3SonsFoods.com with code XERO. 🌶️

Traci Bourque Johannson

How Xero helped one mom's purpose‑driven salsa business cut costs 16%, triple online sales, and keep giving back to animal conservation.

08/31/2026

He was only in 6th grade when this journey began. 💚

From being interviewed by Katy ISD… to appearing on KPRC w/ the incredible Sofia Ojeda… to recording radio commercials at KSTAR, George & his brothers didn’t just watch 3SonsFoods grow—they grew up right with it!

They learned how to talk to customers, represent a brand, work hard & most importantly, build something w/ a purpose bigger than themselves.

Yrs later, hearing George say, “Eat Diablo. Save the Wild.” hits a little differently. 🦏

We weren’t just building a salsa company. We were building something together as a family. ❤️

Eat Diablo. Save the Wild. 🦏💚

Sofía Ojeda SalsaDiabloVerde KPRC 2 Houston Kstar Country Katy Magazine, Katy, TX H-E-B

08/31/2026

Chef Rick Hopkins w/ Brookshire Grocery gave us such a great recipe at their Sip & Savor Event! 💚🌶️

Grilled salmon, artichoke bruschetta, herb cheese & Diablo Verde on crostini… YES, it was as good as it sounds! 🤤

Even better? The event supported our veterans. 🇺🇸❤️

As we approach September 11th, may we remember the lives lost, honor the heroes & first responders & never forget the incredible strength & unity our country showed. 🇺🇸

Great food. Great cause. Great memories.

Eat Diablo. Save the Wild. 🦏💚 Brookshire's STAR Brokerage

08/10/2026

Cilantro. Jalapeños. Garlic. Fresh-squeezed lime. Real ingredients. Zero junk. 🌿

You shouldn’t have to choose between “good for you” and “gone in 15 minutes.” Diablo Verde is the creamy cilantro salsa (just real food) that goes from dip to dish: crush it with chips on family night, then pour it over chicken, tacos, or eggs and watch it steal the show.

One jar. A hundred ways. 💚 And every one helps protect rhinos in the wild.

Grab yours and tag the person who’d empty the bowl. 👇

08/08/2026

Available online at 3SonsFoods.com, Amazon, TikTok Shop, HEB, Walmart, Brookshire, Kroger, Albertsons, Amigos, QFC & a store near you! 💚🌶️

One of our favorite moments at the Texas Country Reporter Festival happened when a customer stopped by & said:

“This stuff is so good! I first saw it on the Texas Country Reporter show last year, & then I saw it in HEB & Walmart recently!”

Moments like these remind us why we do what we do. Thank you for supporting our family business & helping us spread the word about Diablo Verde, Diablo Vegan & Diablo Rojo. Every jar purchased helps us continue our mission to Eat Diablo. Save the Wild. 🦏💚

08/06/2026

California vs. Texas… Let’s Settle This. 😉🌴🤠

I met 2 women from California at the Blank Space Yoga studio who said they don’t like Tex-Mex. Challenge accepted! 😄

We may not have California’s beaches, but Texas knows great food. 🌶️

If you’re from California—or anywhere else—use code CALI for 10% OFF & see how our Tex-Mex stacks up against Baja.

Made with fresh cilantro, fresh garlic, fresh-squeezed lime juice, & just enough jalapeños to create the perfect balance of flavor, Diablo is more than salsa—it’s the ultimate cooking sauce.

Eat Diablo. Save the Wild. 🦏💚

08/05/2026

SXSW voting is officially OPEN & here’s the one thing I need from you: vote for our panel PLEASE. 🌶️
👉 Vote here (30 seconds, free): https://participate.sxsw.com/flow/sxsw/sxsw27/auth-community-voting-sxsw/page/community-voting/session/1784919279491001ehTF
I’m excited to be part of the proposed SXSW panel, “What Small Business Data Tells Us About America’s Future,” alongside leaders from Xero Gusto & Jared Lindzon as moderator. Together we’ll explore what real-time small business data reveals about the future of work, AI’s impact on entrepreneurship, economic resilience, & why Main Street often sees change before Wall Street.
If you’d like to see this conversation at SXSW, please vote — it truly helps a mom-and-kid-owned family business get to the stage. Thank you for your support!

08/05/2026

SXSW voting is officially OPEN & here's the one thing I need from you: vote for our panel PLEASE. 🌶️
👉 Vote here (30 seconds, free): https://participate.sxsw.com/flow/sxsw/sxsw27/auth-community-voting-sxsw/page/community-voting/session/1784919279491001ehTF

I'm excited to be part of the proposed SXSW panel, What Small Business Data Tells Us About America's Future, alongside leaders from Xero, Gusto & Jared Lindzon as moderator. Together we'll explore what real-time small business data reveals about the future of work, AI's impact on entrepreneurship, economic resilience, & why Main Street often sees change before Wall Street.
If you'd like to see this conversation at SXSW, please vote — it truly helps a mom-and-kid-owned family business get to the stage. Thank you for your support!

08/05/2026

If you're a small business owner, Xero's Small Business Insights Report is a must read!!! They use real-world, anonymized data from thousands of small businesses to track key trends like sales growth, cash flow, payment times, & sadly, late payments. It's a great way to understand what's happening in today's business environment & make better decisions for tomorrow.
3SonsFoods, LLC has been using Xero & we love it! The software gives us the financial visibility we need to run our business w/ confidence, & resources like this report provide valuable insights that every entrepreneur can learn from!
If you're looking for accounting software that does more than just keep the books, Xero is definitely worth checking out. https://www.xero.com/us/resources/small-business-insights/latest-united-states/ #𝒷𝑜𝑜𝓀𝓀𝑒𝑒𝓅𝒾𝓃𝑔 Traci Bourque Johannson

Xero Small Business Insights provides regular, data-driven updates on the state of small businesses in the US.