in the Mix magazine

08/25/2026

Serving Up Hope is back! 💙

This September and October, the food & beverage community is coming together to support families of industry employees facing health crises, injuries and natural disasters through CORE Serving Up Hope campaign.

We’re proud to see IMI Agency among the 2026 Champions of Hope alongside an incredible group of industry leaders helping make a difference. Learn more about the campaign and this year’s sponsors: Read the full story at the link below!

https://inthemixbyimi.com/2026/08/serving-up-hope-2026-core-sponsors/

Serving Up Hope returns September 1–October 31, bringing food and beverage companies together to support CORE and families facing health crises, injuries and disasters.

08/18/2026

For the 2026 MLB Field of Dreams Presented by John Deere, Aramark Sports + Entertainment transformed an Iowa cornfield into a full-scale gameday hospitality experience, bringing together memorable food, concessions and premium hospitality for fans.

From Iowa-inspired bites to favorites representing the Minnesota Twins and Philadelphia Phillies the experience put plenty of flavor behind America’s pastime

🔗See how Aramark brought the 2026 MLB Field of Dreams experience to life in Iowa → https://inthemixbyimi.com/2026/08/aramark-sports-entertainment-2026-mlb-field-of-dreams-iowa/

08/18/2026

⛳️ Connecticut, it’s time to tee it up.

Five Iron Golf has officially opened its 50th location in South Norwalk, bringing its signature mix of indoor golf, food, drinks and entertainment to the Connecticut.

The new 8,500-square-foot space features 10 Trackman simulators, two full-service bars, a full-service kitchen and private event space, giving golfers and non-golfers alike a new spot to play, eat, drink and hang out.

🔗Curious to see what’s inside? Read the full story on in the Mix → https://inthemixbyimi.com/2026/08/five-iron-golf-opens-first-connecticut-location-norwalk/

08/12/2026

Big news in the golf and club management space. ⛳️

Troon has acquired Atlanta-based Bobby Jones Links, bringing together two leading names in club management as Bobby Jones Links continues to operate under the Troon umbrella.

What does the acquisition mean for both organizations and the future of club management?

🔗Click to read more:

Troon has acquired Bobby Jones Links, expanding its golf and club management portfolio while strengthening hospitality services, operational expertise, and industry leadership across the U.S.

08/04/2026

Another unforgettable Aspen Food & Wine is in the books! 🍷

The IMI Events team was proud to help bring clients, partners, and industry leaders together through memorable experiences that celebrated hospitality, collaboration, and connection.

Take a look back at the moments that made Aspen Food & Wine 2026 one to remember.

Read the full recap: https://inthemixbyimi.com/2026/07/aspen-food-wine-2026-recap-imi-events/

Relive the best moments from Aspen Food & Wine 2026 as IMI Events hosted unforgettable hospitality experiences, wellness activations, networking events, and partner celebrations throughout the iconic culinary weekend.

07/28/2026

As the world reflects on an unforgettable 2026 FIFA World Cup, one thing is clear: hospitality played a starring role.

Throughout the tournament, IHG Hotels & Resorts Match Day Series brought fans together with immersive experiences, local activations, and elevated hospitality across host cities—showcasing how hotels can create meaningful moments that extend far beyond the final whistle.

Take a look at how IHG helped shape the fan experience during one of the world's biggest sporting events: https://inthemixbyimi.com/2026/07/ihg-hotels-2026-fifa-world-cup-match-day-series/

Discover how IHG Hotels & Resorts is celebrating the 2026 FIFA World Cup™ with immersive cocktail experiences, collectible activations, and interactive hospitality programming.

07/28/2026

What happens when you combine friendly competition, real-time performance tracking, and gamification? Big results.

Discover how IMIManage Promo™ helped IHOP transform its "Road to the Avo Cup" promotion into a high-energy campaign that drove a 124% increase in avocado add-on sales across more than 1,600 restaurant locations. From boosting team engagement to delivering measurable business impact, this case study shows how technology can turn promotions into performance. 🚀

Read the full case study at the link in our bio

07/16/2026

Fifty years after the Judgment of Paris changed the course of American wine history, Kessler Collection honored this iconic milestone with a series of unforgettable tasting experiences. 🍷

Hosted by JW Marriott Savannah Plant Riverside District and Grand Bohemian Lodge Greenville, Autograph Collection guests revisited the historic 1976 tasting through thoughtfully curated events celebrating the wines, winemakers, and legacy that continue to influence the industry today.

🔗Read more about how Kessler Hospitality brought this piece of wine history to life: https://inthemixbyimi.com/2026/07/judgment-of-paris-50th-anniversary-kessler-hospitality/

Kessler Hospitality commemorated the 50th anniversary of the Judgment of Paris with blind tastings, iconic wines, and immersive dining experiences.

07/15/2026

What does the future of beverage innovation look like at sea? 🚢🍹

In the latest feature, we sit down with Luis Ortega, Senior Director of Beverage Development & Operations for Norwegian Cruise Line to discuss the evolving cruise beverage landscape, creating memorable guest experiences, and the innovation shaping onboard programs.

🔗Read the full interview here: https://inthemixbyimi.com/2026/06/luis-ortega-cruise-beverage-innovation-norwegian-cruise-line-interview-2026/

Norwegian Cruise Line beverage leader Luis Ortega discusses cruise hospitality innovation, luxury beverage programs, guest experience, and industry trends.

07/15/2026

Beer, history, and American craftsmanship come together in a truly one-of-a-kind collection. 🍺

As the nation celebrates America's 250th anniversary, Samuel Adams founder Jim Koch is reviving Colonial-era brewing traditions with the limited-edition Brewer Patriot Collection—a lineup of historically inspired beers that pays tribute to the Founding Fathers while showcasing the creativity and innovation behind today's craft brewing.

Discover the story behind the collection, the inspiration for each brew, and how history is being reimagined one pint at a time.

🔗Read the full article now: https://inthemixbyimi.com/2026/07/jim-koch-samuel-adams-brewer-patriot-collection-america-250/

📸The Boston Beer Company

Norwegian Cruise Line beverage leader Luis Ortega discusses cruise hospitality innovation, luxury beverage programs, guest experience, and industry trends.Samuel Adams founder Jim Koch discusses the return of the Brewer Patriot Collection, America's 250th anniversary, craft beer history, and the ind...