09/25/2026
En route to the Theresienwiese.
For Augustiner, the journey to Oktoberfest starts here on Landsberger Straße — the brewery's home since the 1880s, and the place where every drop of Augustiner is still brewed today.
From here, traditional brewery wagons have made their way through the streets of Munich for generations.
And every September, it's a familiar sight we're very glad to see.