Rocking S Cattle

04/28/2026

Agriculture

04/24/2026

04/19/2026

📣 Come see us on May 1st!! 📣

04/13/2026

Some Rocking S American Cruz cattle just doing what they do best!

04/13/2026

02/26/2026

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East Texas A&M University has welcomed 30 American Cruz heifers from the King Ranch, one of the largest ranches in the nation.

Developed for efficiency, maternal strength, and high-quality beef production, the American Cruz breed will serve as a living laboratory for students in animal science, agribusiness, and other interdisciplinary research and teaching in the College of Agricultural Sciences and Natural Resources at East Texas A&M.

This partnership strengthens hands-on learning while connecting students directly to real-world industry leadership: tx.ag/ETAMU021226

12/15/2025

Slowed down a bit today and grabbed some photos of our first‑calf heifers — daughters of Schuster Farms Santa Gertrudis bulls — along with their calves sired by King Ranch American Cruz bulls. These American Cruz calves come in at 1/2 Santa Gertrudis, 1/4 Red Angus, and 1/4 Rocking S Composite.

Really proud of how these young females and their calves are developing. No feed, no shortcuts — just grass‑grown cattle doing exactly what they’re bred to do.

Our DNA‑verified genetic evaluation program continues to guide our herd sire selections, and the results we’re seeing at Rocking S Cattle are getting more exciting every year.