05/22/2026
Dr. Jessica Shepherd, MD (OB-GYN) shares a powerful truth: Knowledge about hormones is still reeling from old misrepresentations. She cited the 2002 Women's Health Initiative study on hormone therapy, which, despite its good intentions, led the media to focus on one aspect causing fear of hormones. Dr. Shepherd says hormones are helpful at every age, even past our 80's. This is because hormones impact the whole body, not just the reproductive system: think brain, heart, gut, bones, muscles, inflammation.
Hormonal shifts span decades (30s-50s) and that's a long time to navigate without support. We are born with hormones and need them throughout life.
Ruba’s vision is recalibrated menopause care, centered on women's physiology, for an effective standard of health that lasts beyond the transition. Ruba does this through its plant-powered and science-informed ingredients that taste amazing and gently work to support the body's wisdom.
🌿 2% of profits fund menopause research.