Superior Beef Genetics

03/17/2026

Sale kicks off here at 1:00 PM CT TODAY!! If you’re not able to join us in person be sure to join us on DVAuction.com!

03/16/2026

The boys and girls arrived at the sale facility yesterday and are ready to show themselves off. They were a bit confused by the weather change, but bedded down great and are enjoying the sunshine today! Come see us 8 miles west of Lamar, Missouri. Sale starts at 1:00 PM CT tomorrow, March 17th.

03/14/2026

Lot 63 - SBG Ratified 5R N257

If you’re looking for a hardy, growthy, well structured, deep bodied Angus bull that will allow you to sleep easy while you’re heifers are calving, you’re going to want to find this guy!

He sells on March 17, 2026 just 8 miles west of Lamar, Missouri at our 25th Annual Production Sale.

Sale will be broadcast live on DVAuction.com

03/11/2026

Lot 1 – SBG Valor M973

The bull that put all the pieces together to earn the Lot 1 slot. SBG Valor M973 represents the kind of cattle we strive to produce at Superior Beef Genetics—combining length, depth, structural integrity, carcass merit, longevity, and performance, all backed by a balanced EPD profile.

He sells March 17, 2026 at the 25th Annual Superior Beef Genetics Production Sale, located 8 miles west of Lamar, Missouri.

The sale will be broadcast live on DVAuction.com

03/09/2026

03/07/2026

Lot 48 - SBG Bold 5R N336

A 3/8 Simmental 5/8 Angus Yearling Powerhouse who is backed by phenotype, performance and a superior EPD spread.

• Top 1% - WW
• Top 2% - YW
• Top 3% - TI & MW
• Top 10% - ADG, MWW, CW
• Top 15% - Docility, Marb
• Top 20% - API
• WW Ratio: 122
• YW Ratio: 123
• IMF Ratio: 109
• REA Ratio: 107

N336 is thick made, sound structured, and built to add pounds and carcass merit to a calf crop. His ratios confirm his performance, and his calm disposition makes him a bull you’ll appreciate working with.

He sells March 17, 2026 at the 25th Annual Superior Beef Genetics Production Sale just 8 miles west of Lamar, Missouri. Sale will be broadcast live on DVAuction.com

See catalog and video in the comments.

03/06/2026

Lot 4 - SBG Valor M938

If you like a stout, soggy, built right, blaze face, make sure M938 is on your list.

This 5/8 Simmental bull combines power and balance with the kind of structure and softness that makes him easy to appreciate.

He sells on March 17, 2026 just 8 miles west of Lamar, Missouri at our 25th Annual Superior Beef Genetics Production Sale. Sale will be broadcast live on DVAuction.com.

See catalog in the comments.

03/05/2026

ATTENTION! If you received a sale catalog from us last year, your 2026 catalog was mailed on February 25th. Unfortunately, we haven’t had any confirmed deliveries yet, and we’re hoping USPS gets them moving soon!
Please know your catalog is on the way. In the meantime, you can view the digital copy here.

This interactive flipbook has been published by DVAuction

03/05/2026

Lot 34 - SBG Ratified 5R N268

1/2 Simmental 1/2 Angus, yearling standout heifer bull prospect that combines calving ease, elite growth, and impressive carcass merit. He comes from a solid cow family that has yet to miss.

Top 1% - Milk & MWW
Top 4% - TI
Top 5% - WW
Top 10% - YW
Top 15% - $GN, Marbling & API

Adj WW - 844 @ 121
Adj IMF - 4.36 @ 133
Adj Ribeye - 14.14 @ 113

He sells on March 17, 2026 at the 25th Annual Superior Beef Genetics Production Sale just 8 miles west of Lamar, Missouri. Sale will be broadcast live on DVAuction.com.

Catalog and video in the comments.

03/01/2026

All bull videos are posted!! You can check them out here. See the catalog in the comments.

Video Catalog for Superior Beef Genetics - Annual Spring Sale

02/16/2026

Be sure to mark your calendars!! Selling 70 bulls and 30 heifers!