09/22/2026
Why Small Matters — in their words.
We can tell you all day why we think shopping small matters, but we'd rather you hear it from the people actually building these businesses.
“Whenever someone buys from Refined, I feel that they’re giving us the chance to prove ourselves. Of all the choices out there, they chose to spend money on our product. With every order (whether their first try or 100th bag) I feel a sense of added responsibility to deliver on the quality that we stand behind. Never taking anything for granted, trying to win people over with every bag roasted.”
— Cory Thomas, Refined Coffee Roasters
This is the part of small business you don't always see from the outside. Behind the products are real people building something they care about, one customer at a time.
And that's worth knowing about.
Growing small businesses grows the community.
— The Sundry
