Schu-Lar Herefords

04/13/2026

As we continue to reflect on the great day we had for our annual Focus on Efficiency Sale we would like to thank those who expressed interest in the bulls, the buyers, and the good help we had in the time getting ready for the sale and on sale day.

The bulls averaged $8,292, with our top lot bringing $25,000. The heifers averaged $4,500, with our top lot bringing $6,000.

Thank you to all who supported us!

Overbrook Livestock Commission American Hereford Association

03/26/2026

We are just a few hours from sale time at Overbrook Livestock Commission! As you make your final considerations please view our website for all sale day resources.

https://www.schu-larherefords.com

03/25/2026

We are just 24 hours away from our 2nd annual Focus on Efficiency sale!

Here are a few reminders as we approach sale day:

➡️ If you are planning to bid online please register as soon as possible on CattleUSA, to watch a help video, please visit: https://auctions.cattleusa.com/ #/app/helpcenter/faqs

➡️ If you have questions about the lots or would like to submit a phone bid please contact the sale personnel on the inside back cover of our catalog.

➡️ Lots will be on display at noon on site, come by to view and visit with us about them!

➡️ A supplement sheet is now available for your reference on our website, https://www.schu-larherefords.com

03/24/2026

Planning to bid online? Don't wait, register today!

❗️You need to be approved to bid.❗️

Overbrook Livestock Commission Company (OLCC) approves its own buyers, no buyers are approved by CattleUSA. This is done for your privacy and security. Your buyer information is kept private and is only released to the auctions you choose. To obtain approval to buy at the Focus on Efficiency Bull Sale, you will need to submit your contact information to OLCC at 785-665-7181.

1) Log in to CattleUSA.
2) Push the Buyer Approval button next to Overbrook Livestock Commission Company. The first time you do this, a form will pop-up for you to fill out your contact information. Fill out your information then push the button at the bottom of the form to continue.
3) You have now sent your information to Overbrook Livestock Commission Company. OLCC will now be able to find you in their database and approve you to buy.
Auctions do not have access to your information until you send it to them. You must be approved prior to the auction to bid!
To watch a help video, please visit: https://auctions.cattleusa.com/ #/app/helpcenter/faqs
If you have questions about the bulls or would like to submit a phone bid please contact the sale personnel on the inside back cover of our catalog.

To view our sale resources visit: https://www.schu-larherefords.com

Live Cattle Auctions. Streaming video and audio directly to you from the sale barn! Register as a buyer and bid online!

03/23/2026

We are excited to offer heifer lots in this year’s Focus on Efficiency sale, and are excited to finish our catalog out with a set of 5 phenomenal females!

Lot 29, a striking Trademark female out of our 2F donor rose to the top as we pondered who to start this section with. She is big bodied, marked right and brings extra power to the table. Expect this female to add growth at weaning and yearling (top 23% and top 27% ranks respectfully) while utilizing unique carcass EPDs like CW, Fat, (Top 9%) REA and MARB (Top 5%) with Top 10% CHB. With her style and genomic profile this heifer belongs in your front pasture.

Lot 30 in our offering is a first look at what one of our newest donors can do. This heifer combines the best of 2F and 30F donors you’ve seen throughout our bull lot pedigrees and is raised by a 1st calf heifer who will be in the donor pen this year. Lot 30 has elite carcass EPDs marking top 1% CW, top 3% Ranks for REA and MARB with below breed avg. Fat and top 1% CHB and top 3%BMI and BII. She also has noteworthy numbers from CE to YW and is ready to be your next investment.

Lot 31 is a half-sister to lot 30 and 32 and is backed by our trusted Vivian cow family. She has the potential to add growth carcass and maternal traits to your herd and last for a lifetime. Her EPDs reflect her value, top 1% MARB, BII and BMI, top 2% WW, top 3% BMI, top 4% REA, top 5% YW, top 6% CW, top 9% SCF.

Lot 32 is a lot to consider if you are searching for longevity and productivity. The Dam of lot 32 calved this spring at 14-years-old and still has a nice udder, you can find her in the pedigrees of lots 4 and 5 as she is the kind that produces quality progeny who continue to turn a profit. This heifer is bound to pay for herself with what she will produce for you. In terms of data, lot 32 marks 10 EPDs and Indexes in the Top 30% of the breed and a low BW EPD profile that indicates unassisted success.

Lot 33 is the last opportunity to consider for our sale, and a great one to end on. This dark red Guardian daughter is sure to make a productive cow, and if she’s anything like her dam, she’ll have a sweet, small teated udder. Lot 33 is no slouch on the EPD side of things either, she puts together a very balanced set of figures and Index values. 17 of her 20 Genomic predictions are improvements on the breed average.

Don’t miss this rare opportunity to own a female from our herd!

For more information visit our website: https://www.schu-larherefords.com

03/22/2026

In the last 4 bulls of our offering we continue to bring quality to the table!

lot 17 is a Value son out a Converter daughter and he is a deep red, short-marked kind of bull. Notice his attractive spread from birth to yearling coupled with breed improving calving ease and a below breed average DMI. Additionally, lot 17’s performance on test indicated his ability to sire efficient progeny. In his group he ranked 4th for RFI at -0.55 and had an Adj. F/G of 4.95:1. If you’re looking for
more indicators of this bull’s future success we’re excited to share that 7 Converter daughters at the J&N Ranch raised sons who averaged $12,000 in the sale this spring.

Lot 18’s dam was raised by our partner, MM Herefords and is one of the most unique cows in the breed! MM MISS SPARTAN 8045 A 230 is the only animal in the breed that is -0.2 DMI and 120 CW, backed by 7 dry matter intakes and 3 carcass data records from her progeny in the AHA Database. Lot 18 is sure to follow in his mother’s footsteps with the highest carcass weight in our offering (top 2%) and a below
breed average DMI (top 33%). He has other considerable statistics, like top 1% SC and CHB, top 3% MARB, top 17% WW and top 19% REA, combined with ratios of 106 Fat, 110 REA and 106 IMF at ultrasound time, an 88 # Adj BW to a large black recipient dam and a -0.21 RFI on test (3rd in his pen). Additionally, in last year’s Hereford Feedout his full brothers both graded prime with an average carcass weight of 1058 #. The data is clear, if you want to add pounds and power to your herd this is the bull for you.

Although Lot 19 is the only horned bull in our offering, the value he brings to the table is not to be ignored. His grandam is the great GABRIELLE 8051 donor, a power cow with a remarkable 149 progeny in the AHA registry. On the top side on his pedigree 9764W, a proven sire and previously MM Herefords’ herd sire reduces intake, while adding marbling and improving udder quality. The data is not sparce on this pairing as 9764W has 49 dry matter intakes, 22 carcass records and 68 teat and udder scores from his progeny in the AHA database. With a power pedigree like this Lot 19 can’t help but be a performer! The bull had a -.53 RFI on Intake test and is the only bull in our offering with a negative Dry Matter EPD. Additionally, he packs a punch genomically displaying top 8% DMI, top 9% Fat, top 10% UDDR, top 11% CE and MARB, top 12% CEM, top 21% MM and top 23% CHB. We have 3 full sisters to lot 19 in our herd, and they are proving to be the kind that lower production costs, the
kind this bull will make more of.

Lot 20 is the only yearling bull in the sale, out of a Schu-Lar donor with an impeccable udder. He comes with a dynamic pedigree linked to many of the famous EFBEEF cows such as EFBEEF P606 MABEL R415 (the dam of Tested and E158), EFBEEF 4R THYRA Y865 (the dam of Validated and D876) and EFBEEF 6378 KATE W484 (the dam of CEO, A250 and our 30F donor). Expect this bull to add growth and stoutness with outstanding carcass traits and leave you with front pasture daughters. His genomic quality is easy to see with top 1% MARB and CHB, top 3% REA, top 4% BII, top 7% WW, top 8% BMI, top 10% UDDR, top 11% CW, top 14% YW, top 17% fat and top 24% SCF.

For more information visit our website:

 Over the past 17 years we have worked hard to increase our ADG while improving our F:G conversion. As you can see our continuous effort has been worth while. We encourage you to Focus on Efficiency data, as over time it will make a difference in your herd and your checking account.

03/21/2026

Today's lot spotlights encase something for everyone, including two Schu-Lar Sustainable 101 sons!

Lucky lot 13 is arguably our offering’s most feed efficient bull. His ADG on test was 4.10 #/day, just 0.02 # less than his group’s average while eating 1.9 # less dry matter per day. Those figures show a competitive gain while eating significantly less. Additionally, this Sustainable son was the 2nd best bull in his Group for RFI and RADG (0.86 and 0.33 respectively), not to mention his adj. F/G was 4.65:1. His genomic EPD profile is equally as impressive with breed improving MCE, BW, WW, YW, reduced mature cow size and end product projections in top 1% for MARB and CHB as well as top 5% CW. If that’s not enough to get you excited about this bull please note he is the ONLY active animal in the breed with a combination of low intake and high CHB like this!

A half-brother to the remarkable lot 13 bull comes next in the catalog. This bull was raised by a pretty uddered 10-year-old Dam of Distinction and although he was in his own contemporary group the dam’s 4 previous sons averaged a -1.67 RFI on intake test. The bull’s sire, Schu-Lar Sustainable 101 was a highlight in last year’s AHA National Reference Sire Program, recording a 106 ratio for carcass weight and a 111 ratio for marbling. Overall, the Sustainable progeny were 100% Choice or higher with 42% Grading Prime. Lot 14 flaunts several significant marks in his EPDs including top 2% IMF and UDDR, top 3% MCW, 4% TEAT, top 11% BW and SC, top 13% CED and CHB, top 21% SCF and top 22% BMI.

Lot 15, a Churchill Red Thunder 133J ET son comes next in our offering. Red Thunder is building a reputation as an udder improver and a sire of productive females, with a 105.9 nursing ratio on his first daughters. On the other side of this bull’s pedigree is a cow family is stacked with pretty uddered, productive females. As far as the data goes, lot 15 puts the rivalry between carcass weight and cow size to bed, sporting a CW in the top 17% and a MCW in the smallest 3% of the breed. Additionally, this bull is the only animal in the breed with his unique combination of MCW, CW, (Leaner) Fat, Marbling and BMI. Don’t forget about over ranks like top 1% BMI and BII, top 2% SCF
and MARB. And top 3% CHB. With his pedigree and data set, lot 15 is bound to be a cow maker and a carcass improver.

Lot 16, We sold this bull’s sire to Rausch Herefords in South Dakota and for several years he was their go to heifer bull. When they collected semen on 15D we jumped at the chance to use him. Like his sire, lot 16 combines calving ease and muscle shape. He is a higher performer with ratios of 112 for WW,110 for YW, 111 for REA and
103 for IMF and was impressive performance on test gaining 4.20 #/day and ranking 4th best in his group on Adj. F/G at 4.63:1. Additionally, his Genomic EPDs highlight top 1% MARB, top 2% MCE, top 3% BII, top 4% SC and TEAT, top 5% BMI, top 6% SCF, top 8% CHB, top 9% BW, Top 10% UDDR, top 11% CE and top 16% REA.

For more information visit our website: https://www.schu-larherefords.com

03/20/2026

At T-6 days from our sale we are excited to continue sharing the quality of this year's catalog with you. Next in the book is a pair of H B DISTINCT x SCHU-LAR 30F KATE W484 12180ET flush mates and the first Trademark son of our offering!

Lot 6 brings you cow-maker and sleep-at-night heifer bull in a powerfully made package backed by our valued 30F donor. This bull has the best numbers in the sale for UDDR and TEAT, ranking in the top 1% along with SCF, BMI and MARB. His other EPDs are also noteworthy, ranking in the top 4% CE, BW, MCE and MCW, top 5% MM and top 7% CHB. Additionally, the bull exceeded expectations on test ranking first in his group for ADG at 4.58 #/day and ADJ F/G at 4.65:1.

A second HB Distinct 30F son for your consideration, Lot 7 matches his brother’s heifer-safe-calving ease and impressive intake data! Tested in a separate group this bull also topped the pen for ADG at 4.76 #/day and ADJ F/G at 4.06:1. The similarities don’t stop there, Lot 7 packs a genetic punch, ranking in the top 1% MARB and UDDR, top 2% TEAT and MCE, top 4% BMI, top 6% MCW and top 9% CHB. These 30F sons are built to make donor-pen-worthy daughters, don’t miss your chance to own one!

Lot 8 finishes off our offering from the 30F donor and kicks off a powerful set of Trademark sons. This bull lit up the screen at ultrasound time with ratios of 82 Fat, 127 REA and 144 IMF! Additionally, his growth curve bending EPD profile pairs growth and carcass weight with reduced cow size. Lot 8 doesn’t stop there, as he proved to be an efficient gainer on test with a -0.45 RFI, 4.19 # ADG and 4.76:1 ADJ F/G. Don’t forget his elite marbling EPD at 0.94 and a 209 for CHB. Looking power and carcass quality? This is your bull.

For more information visit our website: https://www.schu-larherefords.com

03/20/2026

Next in our catalog are 4 Innisfail Trademark 1939 ET sons who are ready to go to work in your pasture.

Lot 9 brings power to the sale ring and promises to transmit that quality and more to your next calf crop. The big-time growth bull with pounds to add shows a top 2% IMF, top 3% CW, top 5% REA, top 7% WW, top 8% YW and top 17% Fat. His progeny are destined for high performance, on the rail or in the pasture.

Lot 10, is another flashy son out of our 2F donor. This is a true cows and
carcass type of bull, and his value to the breed is reflected in his high index values, landing in the top 1% for BII and CHB, as well as top 2% for BMI. His genetic quality doesn’t end there. Lot 10 sports breed improving CE, BW, WW and YW while ranking in top 1% MARB, top 2% UDDR, top 4% SCF, top 9% CW, top 14% TEAT and top 20% REA. On test he had an ADG of 4.18 # and an Adj. F/G of 4.81:1, proving his ability to
add value.

Lot 11 is the final brother in a trio of dynamic Trademark/2F sons. As one of the highest growth bulls in our offering he shows marks in the top 3% for WW and YW, while also exhibiting unique carcass EPDs that project leanness and improved quality grade. He puts together a rare combination of top 3% MARB and CHB, top 15% CW and Top17% Fat and REA while also proving to be a high performer on intake test. In his pen he ranked 4th for RADG at 0.23 and had an ADG of 4.43 #/day and an Adj. F/G of 4.75:1.

Lot 12, the final Trademark son in our offering packs numbers meant to improve and will create heavier progeny on payday without higher feed costs to get there. His DMI of 0.1 is notable and lands in the top 21% of the breed, paired with above average YW and top 17% WW. The quality continues in his top 1% MARB, top 2% CHB and top 21% BMI EPDs, and in his reliable cow family. Lot 12 is out of a 9-year-old A250
daughter that continues to produce for us today. Longevity and quality runs deep in this bull!

For more information visit our website: https://www.schu-larherefords.com

03/18/2026

Next up in our offering is a group of JW 1857 MERIT 21134 sons - If you’re here for growth look no further, this trio packs a punch.

Lot 3’s explosive statistics include top 2% WW, top 3% YW, top 6% CW and top 10% CE balanced by 1% MARB and CHB, and top 9% BMI. This bull was a high performer on test as well, ranking 2nd in his pen for RADG at 0.19 and 3rd for ADG 4.45lbs/day and F/G 4.84:1. The F225 daughter who raised him is on track for Dam of Distinction with a calving interval of 363 days and average nursing ratio of 108.5 over 2 calves. The bull’s individual ratios include 98 for BW, 112 for WW and 104 for YW.

Lot 4 is backed by longevity and fertility as shown by his 10-year-old dam and 14-year-old grandam (both of which still producing today). His EPDs continue to support his maternal superiority as he ranks in the top 1% for SCF, UDDR, TEAT and BMI, top 6% MCW (making smaller cows) top 10% MM, and top 15% MCE. This “cow creator” didn’t disappoint on test either. Lot 4 was the 3rd high gaining bull in his pen at 4.27 # while eating less than the group average and sporting a best-in-class RADG at 0.21. This bull has the 3 C’s: calving ease, cows and carcass.

The last Merit son of our offering will bring your herd maternal excellence and more pounds at weaning. Lot 5 is backed by the same 14-year-old granddam as lot 4 and is also out of a Dam of Distinction who records an average WW of 111 on 4 calves, with a 361-day calving interval. His curve bending numbers are exciting, ranking in the top 1% for UDDR, TEAT and MARB, top 3% BMI, Top 4% CHB 4% SCF, Top 8% M&G and MCW (making smaller cows), top 12% WW and top 13% MM. Additionally, on test this lot topped the pen for RFI at -1.07. Don’t sleep on these Merit sons!

For more information visit our website: https://www.schu-larherefords.com

03/17/2026

As we approach our sale date we are excited to share our offering with you!

Our catalog starts off strong with 2 dark red, data driven KCF Bennett Monument J338 sons!

Statistically speaking our lead lot will be one of the best Monument sons to sell this year, and one of the few with measured feed efficiency. Lot 1 has a unique genetic profile, featuring top 1% SCF, MCE, MARB., BMI, BII and CHB and19 of 20 EPDs over breed average. On test this bull continued to stun, ranking as our second highest bull for ADG at 4.53 #/day and F/G at 4.36:1. He was also third in the pen for RADG at 0.29 and had slightly negative RFI. Raised by a future donor out of our Vivian cow family this bull is not one to miss!

The second Monument son in our offering is a sleep-at-night kind of bull with numbers in the top 1% and 2% for CE and BW respectively. Furthermore, his genetic profile highlights 11 EPD’s in the top 10% and 17 EPDs besting the breed average. On test this lot ranked third for ADG at 4.43 #/day and Adj. F/G at a ratio of 4.50:1. Out of a full sister to Schu-Lar Rock Solid - the high seller in our 2024 bull sale, this bull is red to ground and has big time pigment.

For more information about our offering visit our website: https://www.schu-larherefords.com