08/14/2026
There's something else being cultivated out here in the agricultural, entrepreneurial, and herbal spaces, and I think it deserves more conversation.
It's called engagement farming.
It happens when "media" pages take the stories, images, accomplishments, and histories of real farmers, entrepreneurs, and herbalists and package them into highly shareable content designed to do one thing and that is to generate reactions.
And yes, sometimes it's the folks being featured who pay for it.
I get why.
It is HARD to make an impression online when the algorithm seems to have favorites. I've been approached by these services. Pay $199 and we'll make sure content about you gets in front of ###,### of people. I respectfully decline because one, I don't throw my money around like that. And two, I know what happens next.
Your face and your story then get splattered across pages you don't control, presented to audiences you don't know. Sometimes the information is accurate. Often it's exaggerated. Sometimes the context that actually matters disappears completely.
When I teach folks in agriculture, entrepreneurship, and herbalism how to build or expand their platforms, I do not encourage paying services that specialize in this kind of engagement farming because the people who fall for this content often aren't your target audience. They aren't necessarily going to become customers, buy your products or book your services, join your email list, support your farm or your business, attend your events, buy your products, recommend your work. They are not going to invest in what you're building in any meaningful way. And that is because engagement farming reaches whoever the algorithm decides is most likely to REACT.
And you know who benefits most from all those reactions? Usually, the page that posted it. They get the comments. They get the shares. They get the follows. They build the audience. And they collect any coins from monetized content.
Meanwhile, very few people take the extra step to actually find and connect with the farmer, entrepreneur, or herbalist whose story generated all that attention. And some of the people who do find you? Oh baby, they're not exactly coming with good tidings. They arrive with arguments. Misinformation. Racial nonsense. Demands. Requests for a complete stranger to solve a problem in their life, simply because they saw a viral post. They come with spiritual raggedness while somebody else's page is still collecting the engagement.
For those of us building sustainable businesses in agriculture, entrepreneurship, and herbalism, we have to remember this -
you do not need every post to go viral. You do not need thousands of followers just to have thousands of followers. You need your content to reach people who actually want to be in conversation with you.
People who care about the work. People who want to learn. People who will buy, share, support, collaborate, visit, recommend, and come back.
Because 100,000 reactions from people who don't understand the work can create more problems than 1,000 people who genuinely do.
And there's another layer to this that matters deeply to me.
Black farmers, entrepreneurs, and herbalists are not engagement bait. Our farms, our businesses, and our practices are not content mills. Our histories are not raw material for somebody else's algorithm.
Our stories deserve context. They deserve accuracy. And the people behind those stories deserve to benefit from the attention their own work generates.
Virality can disappear tomorrow. Community stays.
So I encourage you to grow your audience organically. Focus on those you are meant to attract not on those who are ready to react. Tell your own story. Build relationships with the people who are actually interested in what you do.
The right ones will find you.
Your turn: What do you think about engagement farming? Do you think it's actually a helpful tool? Let's have a respectful, constructive conversation in the comments.
*If you read all of this, you just might be my kind of people. Feel free to follow provided you aren't spiritually raggedy and if you really want to connect, be sure to follow my farm's page Green Heffa Farms and get on the email list where I really dig deep.