Nutrition Authority - Max Muscle Retailer

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Nutrition Authority - Max Muscle Retailer Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Nutrition Authority - Max Muscle Retailer, Health Food Shop, 7301 South 27th Street #140, Lincoln, NE.
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✅Nutrition Authority- (Formerly Max Muscle)
✅Certified Nutritionists on Staff
✅Better Than Internet Pricing- all day every day
✅Locally owned & operated.
✅Personalized Nutrition Coaching- featuring Lifebase
✅Serving Lincoln & beyond for 20+ years

According to the CDC roughly 9 out 10 Americans don’t get enough Fiber in their diet. Let us help you out.
10/14/2026

According to the CDC roughly 9 out 10 Americans don’t get enough Fiber in their diet. Let us help you out.

10/13/2026

Pre-workout products can support training in different ways. Some are built around caffeine and that alert, stimulated feeling. Others include ingredients that serve different purposes: carbohydrates provide workout fuel, while beta-alanine can support sustained, high-intensity efforts when used consistently at an effective dose.

The right fit depends on what you want from a pre-workout product and what’s in the formula. If you’re sorting through the options, stop in and talk with us.

Real people. Real results.
Nutrition Authority.

When people hear “non-stim,” they often assume it means no energy support. But some ingredients are used to support ener...
10/12/2026

When people hear “non-stim,” they often assume it means no energy support. But some ingredients are used to support energy metabolism or exercise performance without relying on caffeine or other central nervous system stimulants.

The formula matters, and the kind of support won’t feel the same for everyone. Stop in and talk with one of our certified nutritionists about what you’re looking for.

Real people. Real results.
Nutrition Authority.

carbs + a good pre = perfect lift
10/07/2026

carbs + a good pre = perfect lift

10/06/2026

Caffeine has a place. But when you need it just to feel normal, it’s worth looking at what’s driving the fatigue.

Poor sleep can lead to more caffeine. Caffeine too late in the day can interfere with the next night’s sleep—and the cycle continues.

If you’re relying on caffeine to get through most days, stop into Nutrition Authority and talk with one of our certified nutritionists. We’ll look at your sleep, nutrition, and caffeine routine together and help you find practical ways to improve your daily energy.

Real people. Real results.
Nutrition Authority.

Caffeine timing can matter even if you don’t feel wired. In one controlled study, 400mg taken six hours before bed reduc...
10/05/2026

Caffeine timing can matter even if you don’t feel wired. In one controlled study, 400mg taken six hours before bed reduced sleep by more than an hour. That’s a substantial dose, and people respond differently- but caffeine adds up across coffee, energy drinks, and pre-workout.

Stop in and let’s talk. We can help you see how much caffeine is in your routine and help potentially build a better plan to support your energy needs while also maximizing your sleep (rest and recovery).

Real People. Real Results.
Nutrition Authority

New flavors just landed from MuscleSport! ☕🍰🥜🍪Lean Whey New York Cawfee Cake and Cream’d Rice Peanut Butter Monster Cook...
10/02/2026

New flavors just landed from MuscleSport! ☕🍰🥜🍪

Lean Whey New York Cawfee Cake and Cream’d Rice Peanut Butter Monster Cookie are both in stock now at Nutrition Authority.

Which one are you trying first?

AS ALWAYS get Better Than Internet Pricing.

⭐ STAFF PICK OF THE WEEK ⭐Cedric’s pick this week: MassOne Mass Gainer.For athletes trying to gain size—or simply keep w...
09/30/2026

⭐ STAFF PICK OF THE WEEK ⭐

Cedric’s pick this week: MassOne Mass Gainer.

For athletes trying to gain size—or simply keep weight on during a demanding season—the biggest problem is often pretty simple:

They aren’t eating enough.

MassOne gives you an easy way to add 720 calories, 46g of protein and 127g of carbohydrates without trying to force down another full meal.

That’s exactly why Cedric has used it with athletes looking to add size in the offseason or maintain their weight when practices, games and training start burning through calories.

Stop in and talk with us about whether it makes sense for your goals.

And AS ALWAYS, get Better Than Internet Pricing.

Real people. Real results.
Nutrition Authority.

Best post-workout in the game, stocked up, both locations. Dow says the new flavors are 10/10. You know where to find us...
09/29/2026

Best post-workout in the game, stocked up, both locations. Dow says the new flavors are 10/10. You know where to find us 🫡

Address

7301 South 27th Street #140
Lincoln, NE
68512

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 7pm
Saturday 10am - 6pm

Telephone

+14024214629

Website

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