03/26/2025
Dear Verón Family,
It is with a heavy heart that we share some difficult news—Verón will be closing its doors, with our last shipping day on Monday, March 31.
We will be closed Friday March 28, and our last day of pick ups and app orders will be on Saturday, March 29 from 9 AM to 5 PM.
This journey has been nothing short of extraordinary. What started as a dream to bring high-quality, plant-based macarons to the world became something far greater—a community of passionate supporters who believed in our mission of conscious indulgence.
Together, we’ve accomplished so much:
✨ Baked and sold over 400,000 macarons, bringing joy to dessert lovers everywhere
✨ Celebrated 4+ years of Verón, growing from a small startup to a nationally recognized brand
✨ Launched 18 permanent macaron flavors, plus dozens of fun, limited-edition creations
✨ Expanded to over 75 retail locations across the U.S.
✨ Collaborated with incredible brands and organizations, from Support + Feed to PETA and more
✨ Built a loyal community of macaron lovers who embraced our commitment to quality, sustainability, and inclusivity
Every milestone, every macaron, and every moment was made possible because of you. Your enthusiasm, support, and love for Verón have meant the world to us. Whether you’ve been here from the beginning or just recently discovered us, we are beyond grateful.
As we prepare to say goodbye, we invite you to stock up on your favorite macarons and celebrate this journey with us one last time.
Thank you for believing in us, for being part of this adventure, and for making Verón what it is today.
With love and gratitude,
Shera & The Verón Team
