08/25/2026
DISCOVER where innovation transforms sustainable viticulture in our latest winery feature, "The Magic and the Math: How a Tech Engineer Is Building a Winery for the Long Game in Paso Robles" 🌿 💻 🍾
Sneak peek 👀
The magic of wine is seductive: rolling vineyards, your name on a label, and the intoxicating idea of calling yourself a vintner. And once the wine bug bites, it is hard to resist.
For those with deep pockets, making the leap may be easy; making it work is something else entirely.
As the old saying goes, to make a small fortune in wine, you must start with a large one. Starting a winery, building a brand, and making it profitable, especially in today’s challenging wine market, is no small feat.
Yet that is exactly what Bill and Julie Lapp are doing in Paso Robles with Mid•Point Winery.
🌟 Featuring
mid•point winery
🖊 Allison Levine
🔗 read the full article → https://monarch.wine/the-magic-and-the-math-how-a-tech-engineer-is-building-a-winery-for-the-long-game-in-paso-robles/
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