Monarch Wine

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Bringing you🍷Varietal Vibes 🎶
✌️CH: Monarch W**e Club
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09/28/2026

“Modern farming and w**emaking in the United States would not be possible without the migrant workers who, like our own parents, came to this country to build something greater than themselves. We take immense pride in knowing that every bottle of our w**e reflects the hard work of individuals from Mexico, Central America, and South America.”
-Stanley Barrios | **ery

From vine to glass, heritage is poured into every single vintage. Toast to Hispanic Heritage Month by exploring our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄

🌟 Featuring

**ery

**ecompany

🖊 Don Sonderling
🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

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09/24/2026

“Drinking, supporting, and celebrating immigrants and Latino-made w**es is an act of acceptance, bringing joy to the world. Diversity is the magic that makes this country special.”
- Nancy Ulloa |

Every bottle holds a story. Continue honoring Hispanic Heritage Month with a look into the passion and tradition shaping American w**emaking in our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄

🌟 Featuring

**ery

**ecompany

🖊 Don Sonderling
🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

📲 subscribe to Monarch W**e to join our community of w**e lovers, creatives and artisans

**e 🍷

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09/20/2026

Cristina Gonzales | Gonzales W**e Company, Oregon **ecompany

Cristina Gonzales grew up in Milwaukee with a Mexican-American father and a Polish-American mother.

Her grandparents were migrant farmworkers who settled in Wisconsin to pick cherries.

Growing up among different ethnic and cultural communities, Cristina saw both the value of inclusion and the realities of segregation, discrimination, and racism.

Cristina’s path to w**e began in Mendoza, Argentina, over a glass of Malbec. This was her “A-ha” moment, bringing w**e, heritage, and history together.

Today, she produces small-lot w**es in Oregon’s Willamette Valley, but w**e is only part of her work.

Get to know Cristina in our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄 written by Don Sonderling

🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

📲 subscribe to Monarch W**e to join our community of w**e lovers, creatives and artisans

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09/19/2026

INTRODUCING Miriam & Juan Puentes | Honrama Cellars, Carneros

For Miriam and Juan Puentes, Honrama began with a dream that belonged to the generation before them.

Miriam was born in Mexico and came to the United States undocumented before eventually becoming a citizen through the Amnesty Program.

Juan was born in Woodland, California. His family’s history moved back and forth across the border: his grandfather was born in San Francisco and lived between Mexico and California.

Both grew up in migrant farm camps. Their families had little, but Miriam and Juan don’t describe their childhoods in terms of what they lacked.

They remember their parents and their faith, along with a belief that life could get better.

Get to know Miriam & Juan in our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄 written by Don Sonderling

🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

📲 subscribe to Monarch W**e to join our community of w**e lovers, creatives and artisans

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09/18/2026

Juan Contreras | V1NOJUAN, Paso Robles

Long before Juan Contreras put his own name on a bottle, he worked the fields of California’s Central Valley; before that, he worked alongside his father while the family was still living in Mexico.

He arrived in the United States in 1992 at age 14 after leaving a small town south of Guadalajara, Mexico. His father wanted what so many immigrant parents have wanted: greater opportunity for his family. Juan and his father began to help immigrate his 9 siblings and mother, getting them Green Cards, which took 5 years, between 1996 and 2001.

Juan worked alongside his family picking berries and vegetables and tending grapes. A few years later, they moved to Paso Robles. With a work permit, Juan worked a harvest at Meridian before joining Robert Hall W**ery in 1998.

He started in the dirt.

Get to know Juan in our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄 written by Don Sonderling

🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

📲 subscribe to Monarch W**e to join our community of w**e lovers, creatives and artisans

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09/17/2026

Elena Martinez & Stanley Barrios | TOP W**ery, Paso Robles **ery

Elena Martinez and Stanley Barrios are first-generation Hispanic w**emakers whose family histories stretch from Guatemala and Mexico to Peru and El Salvador.

Their parents came to the United States in the 1970s under very different circumstances, but both families were looking for greater security and opportunity.

Elena’s parents came from Guatemala and Mexico. After the devastating 1976 earthquake in Guatemala, which brought humanitarian aid from the United States, they eventually made their lives here and later became U.S. citizens. Elena was born in the United States.

Stanley’s parents came from Peru and El Salvador. Political instability pushed them to seek safety in the United States, where they too eventually became citizens.

Those family histories shaped how Stanley thinks about immigration and the w**e business today.

Get to know Elena & Stanley in our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄 written by Don Sonderling

🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

📲 subscribe to Monarch W**e to join our community of w**e lovers, creatives and artisans

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09/16/2026

INTRODUCING Nancy Ulloa | Ulloa Cellars, Paso Robles

Nancy Ulloa was 12 when she came to the United States from Guadalajara, Mexico. Her father was seeking greater opportunity for his family, and they eventually settled in Salinas, California.

The transition wasn’t easy. Nancy didn’t speak English and suddenly found herself navigating an unfamiliar culture as she learned what it meant to be an outsider.

Years later, she would find herself in Paso Robles.

She still remembers one of her first impressions.

“I didn’t see anyone who looked like me.”

Get to know Nancy in our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄 written by Don Sonderling

🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

📲 subscribe to Monarch W**e to join our community of w**e lovers, creatives and artisans

**e 🍷

**emakers **emakers **emakers **erylife **e **emaking **ery **eculture

09/15/2026

MEET the visionary artisans shaping modern viticulture in our latest w**emaker feature, "Hispanic Heritage in Every Harvest: Celebrating Hispanic Voices in American W**e." 🥂 ✨ 🌄

Sneak peek 👀
From the vineyard to the cellar, Hispanic and Latino families have been part of American w**e for generations. They have tended vines, picked grapes, worked harvests, and helped build an industry enjoyed around the world.

Their contributions run deep. The recognition hasn’t always followed… until now.

Since the industry began, we’ve been accustomed to names like Martinelli, Mondavi, Sebastiani, and others on the bottles. Today, however, more and more Hispanic and Latino families are appearing as well, from the bottles to the w**ery gates and tasting room doors. Names like:

Ulloa. Barrios. Martinez. Contreras. Puentes. Gonzales.

Hispanic Heritage Month, observed from September 15 through October 15, is a national celebration of Hispanic and Latino history, culture, and contributions to American life, offering added recognition during this time.

🌟 Featuring

**ery

**ecompany

🖊 Don Sonderling
🔗 read the full article → https://monarch.w**e/hispanic-heritage-in-every-harvest/

📲 subscribe to Monarch W**e to join our community of w**e lovers, creatives and artisans

**e 🍷

**emakers **emakers **emakers **erylife **e **emaking **ery **eculture

08/27/2026

DON'T MISS 🛑 our latest w**ery feature, "The Magic and the Math: How a Tech Engineer Is Building a W**ery for the Long Game in Paso Robles" 🌿 💻 🍾

🌟 Featuring
mid•point w**ery **ery

🖊 Allison Levine
🔗 https://monarch.w**e/the-magic-and-the-math-how-a-tech-engineer-is-building-a-w**ery-for-the-long-game-in-paso-robles/

Already devoured our latest feature? Share your perspective in the comments 💬

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08/26/2026

Bill’s original plan was straightforward. They would buy a property, plant vines to beautify it, and rent it out on Airbnb.

A self-described “tech geek,” he started researching how vineyards operate and realized that if they planted enough vines, they could sell the fruit and potentially break even.

In 2016, they purchased Hollyhock Vineyard, a 10-acre property with Grenache and Mourvèdre vines, cottages, and a 1940s farmhouse.

The fruit was already under contract to Tablas Creek, providing steady income while they focused on the Airbnb business.

Then guests started asking if they could buy w**e.

READ more in our latest w**ery feature, "The Magic and the Math: How a Tech Engineer Is Building a W**ery for the Long Game in Paso Robles" 🌿 💻 🍾 written by Allison Levine

🔗 read the full article → https://monarch.w**e/the-magic-and-the-math-how-a-tech-engineer-is-building-a-w**ery-for-the-long-game-in-paso-robles/

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