12/31/2025
This is going to be a long email, so brace yourself!
Real quick, the Kaiser WLA (Thursday) and La Cienega Markets (Saturday) are closed this week
This is going to be a long rambling, manifesto style email. So, if I manage slip all the way into madness in 2026, you can point to this email as the beginning, I'm kidding. Anywhoo....
First things first. I only made it through another year with your help. Whether you had me cater an event for 150, or you bought a single snack pack. You are the reason that I continue to do this. Without you, there is me. It sounds like a cliche, but that is the real McCoy! You and your patronage is what keeps me in business. And, I'm going to share this. I have majorly screwed up some of your orders this year and you guys have continued to buy from me. And to top it off, you guys don't even allow me to give you an apologetic discount. Holy smokes, you guys are awesome! In 2026, I will continue to get better with your continued grace and support.
2025 was a really tough year, I imagine, for all of us. The year started with the devastating wildfires and ended with a tornado in East LA. I know that some of you reading this were directly effected by the fires and my heart continues to break for you. Take note, if you haven't already taken advantage, I offer a discount to everyone who has been displaced by the Palisades and Altadena fires.
Over the course of the year, I said goodbye to the Westwood and Cedars Sinai Farmers Markets and and said hello to the Culver City, Kaiser WLA, and La Cienega Farmers Markets. Working with Cynthia, Sean, Al, and Ursula has been awesome and I look forward to helping turn those markets into a monster. LET'S GO!!!
The Beverly Hills Farmers Market said goodbye to Evan Doyle as the manager and welcomed Andrew DeLeon as the new boss. I look forward to working with Andrew in the future to continue to drive that foot traffic. I've got some crazy specials swirling in my head. I hope I can figure out how to bring some of them to life. Side note, I have some genuinely crazy ideas that I want to try. It's about to get weird ya'll!
Some of my personal successes. I had over 20 friends and family visit me from out of town. It's always a blessing when folks make the effort to track me down in a huge city that they don't know. Some folks actually showed up at markets completely unannounced. Some of you guys have witnessed me screaming like a child at the sight of some of these folks. Sorry for the screaming. But then again, I sometimes scream when I see you folks who I see every week, so you're probably used to it by now.
In November, I was again invited to participate in the LA Wine and Food Festival. That is a huge honor to be counted in a group of the city's top culinary talent. Whenever I get asked to do something fancy, I always ask "How the heck did you find me?" Hopefully some more people find me next year!
Onto the new year. Starting in the next few weeks, we will be taking the leap into the world of third party delivery apps. I will let you know when this happens, but soon, you will be able to get my food more than 4 days a week. As well, I will be joining Goldbelly, which is a mail order company that will ship my food nationwide. I will be getting some new merchandise designed for purchase. Including, T-shirts, sweatshirts, aprons, bottled sauces, rubs, and sausage. Side note, if any of you guys have experience with mail order fulfillments, I need your help desperately!
In closing, I just want to thank you again for reading this mess and supporting me and my silly little business. I love you and I look forward to serving you well into the future!
Phil
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