+RED ELIXIR combines health, hydration, function & power in nine formulations to deliver beverages that increase endurance, optimize performance & elevate power levels naturally. +RED uses natural ingredients to Recharge + Extend + Defend your body. Follow on Instagram and Twitter
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The +RED Revolution
It began with inspira
tion and a need for a healthy alternative. In 2007, Michael Ball, the creative force behind global brands Rock & Republic and pro cycling’s Rock Racing, embarked on a quest to fill a nutritional void in the beverage industry fueled by the performance demands of his two worlds – fashion and sports. As the team owner of a men’s professional cycling team and a former track cyclist, he knew first-hand the physical punishment athletes endured and the depletion they felt on a daily basis. He watched as athletes and fashion executives alike reached for sugary, highly caffeinated or artificially sweetened drinks to boost energy levels. For the health conscious, energy in a can wasn’t nutritious. It wasn’t hydrating. It wasn’t natural. It was time for a revolution. From Inspiration to Innovation
Driven to create what didn’t exist -- a formula to increase endurance, optimize performance and elevate energy levels naturally, Ball assembled a team of experts to lead an all-out assault on the status quo. Seeking only natural, synergistic ingredients and willing to push the boundaries of beverage technology, the team developed a prototype that proved it could be done. While researching Eastern philosophies and the healing botanicals used for centuries, they were drawn to the properties of red marine algae, a nutrient-rich ocean plant packed with vitamins, minerals, complete proteins and essential fatty acids. This therapeutic red superfood became the catalyst for radical innovation, powering a precise combination of botanical ingredients, vegetable extracts and agave nectar, a natural sweetener that does not spike blood sugar and cause the fatiguing sugar “crash”. The result: +RED Elixirs, extraordinary hydration and a long-lasting natural energy boost stacked with anti-viral, anti-aging, and immune enhancing agents. The Movement
After more than five years of formula development, clinical studies, and technological innovations to package this complex combination of natural ingredients, +RED is redefining the energy drink market with a new category – the Power Elixir. It is a convergence of energy, hydration and nutrition for optimal performance. It is the fuel for the new revolution and the beginning of a movement for better taste, better health and better performance. Join the thousands who have already experienced the +RED effect and the new taste of energy. Join the +RED revolution.
