07/09/2026
We have an update on our fight with Nestlé.
Nestlé originally filed a dispute claiming that Seattle Strong infringes on their trademark for Seattle's Best Coffee. Recently, Nestlé filed a second legal action, expanding their challenge beyond our name to our logo and essentially, our brand.
We say, Seattle is in our name and logo because it's where we were founded, it's where we live, and it's the community we're proud to be a part of. No one owns the rights to the name 'Seattle.' For over a year, we've attempted to resolve the dispute in a reasonable way and continued to negotiate in good faith. We have been unable to find a resolution.
Today, we're announcing the relaunch of our GoFundMe.
We're doubling down on our commitment to fighting for the brand we've spent nearly a decade building here in Seattle.
Thank you to everyone who has supported us and donated to help us stand against Nestlé. We wouldn't be here without you and we wouldn't be able to keep standing against Nestlé without our amazing community here in Seattle and supporters abroad helping a small business stand against a global giant.
We're Seattle Strong and we're not going anywhere.
