01/27/2026
🎉10 years since the cake that started it all
+ 5 years today since we launched Bloomish.co
This is the cake I made for my Nan’s 90th birthday. In case you missed my last post, she recently celebrated her 100th birthday.
Luckily I snapped this quick photo at my house 10 years ago because half an hour after the photo, the cake was a jumble of cream, sponge and flowers on the floor!
Upon arriving at my Nan’s party and setting the cake down, my cousin’s 5yo daughter ran into the cake table whilst playing and sent my cake flying!
I was devastated. Nan hadn’t even seen the cake yet, as she was sitting on the verandah. All I could show her was this photo.
This was the first cake photo I shared with my Facebook friends. The response shocked me.
Sooo many people asked how they could buy our world-first freeze dried edible flowers.
I popped them up on but didn’t really have time to do much with them until Covid, when weddings “dried up”.
It wasn’t until I launched a dedicated website (bloomish.co) that the concept took off.
That was 5 years ago today! 0 followers to almost 15,000! Mum and I are so grateful to you all for helping make our family flowerfarm dreams come true.
Most recently, it was amazing to see the response to my Nan’s 100th birthday and the cake I made. It really touched me and I’m visiting Nan this week to show her your lovely messages.
Ironically, 10 years later at Nan’s 100th, I had my 5yo daughter running around and I was sure the cake table would crash. Fortunately it stayed intact.
Amongst these photos is a pic of me in Sydney 10 years ago when I had just won the V***e Clicquot New Generation Award after showing the judges my ideas for freeze dried edible flowers.
Yesterday I was in Sydney at this very location and was telling my daughter all about the photo shoot there!
This last month has been quite a journey down memory lane. Shared here also is a photo of my Nan on her 90th.
Thank you for your support,
Sarah Rose Bloom x 🌸💕