Caff Off

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09/10/2026

Strawberry matcha with fresh crushed raspberries 🍓🍵

Fresh raspberries crushed straight into the glass, coconut milk, ice and our Pink Strawberry decaf matcha.

Fruity, creamy, refreshing and honestly one of the prettiest matchas I’ve made.

The little bursts of fresh raspberry throughout make it SO good.

Definitely adding this one to the afternoon matcha rotation 🤍

09/08/2026

Founder snack break between meetings 🍵

Trying to get better at actually stopping during the day and fueling my body instead of realizing at 4pm that I’ve been running on matcha and vibes 😂

Today’s little reset: iced decaf matcha with coconut milk, homemade Bircher muesli + a bowl of fresh berries.

Simple, filling and exactly what I needed before getting back into the afternoon.

A reminder for me as much as anyone else that being busy isn’t a reason to forget to look after yourself 🤍

09/07/2026

I get messages about this ALL the time, so I wanted to actually talk about it.

Caff Off was never created to be identical to regular caffeinated matcha. When I started this brand, my priority was creating an option for people who love their matcha ritual but don’t want all the caffeine.

And for me, keeping it as natural as possible mattered more than creating the brightest green powder possible. No chemical solvents. No artificial green color. Just matcha from Japan that goes through our decaffeination process.

Does that process change the color and flavor slightly? Yes. And we’ve never tried to hide that.

If your number one priority is the brightest, most intense traditional matcha, regular caffeinated matcha might genuinely be the better choice for you. But if you’re looking for a way to keep your matcha ritual with a lot less caffeine, that’s exactly why I created Caff Off 💚

09/07/2026

My pick:

September, be good to us 💚

More slow mornings, more little wins, more doing things that make us feel good and obviously… more decaf matcha.

Here’s to a really good month ahead 🍵✨

Quit caffeine for a calmer life… then decided starting a business would be a good idea 😂I started Caff Off because I wan...
09/05/2026

Quit caffeine for a calmer life… then decided starting a business would be a good idea 😂

I started Caff Off because I wanted to enjoy matcha without the jitters, racing heart or feeling wired all day.

And somehow that turned into creating products, packing orders, answering emails, dealing with stock, launching sales and thinking about matcha approximately 24 hours a day.

So yes, I quit caffeine.

My heart rate, however, did not get the memo. 😂💚

Wouldn’t change it though.

09/04/2026

HERE WE GO 📢😂

Free shipping. Today only. No minimum.

Oh, and our biggest sale is still on… up to 40% off 👀

Run, don’t walk 🍵🏃‍♀️

09/04/2026

Okay but WHY have I never put ice cream in my hojicha before?! 😭🍓

My latest obsession is turning my matcha + hojicha into DESSERT.

Today’s creation:
sweetened hojicha + strawberry ice cream + milk + ice 🫶

And OMG. It tastes like a creamy strawberry milkshake with that roasted hojicha flavor and I’m actually obsessed.

Trust me. Try the ice cream.

09/02/2026

IT’S LIVE 🚨 OUR BIGGEST SALE YET.

For Labor Day, Caff Off is up to 40% OFF 💚

The matcha you’ve been wanting to try.
The flavors you need to restock.
The biggest savings we’ve offered yet.

While stock lasts … once it’s gone, it’s gone. 👀

Shop the Labor Day Sale now 🍵

09/01/2026

Tomorrow. 8AM. It’s happening. 👀

Our biggest Caff Off sale EVER is almost here.

Up to 40% OFF for Labor Day 💚

If you’ve been waiting to restock, try a new flavor, or finally see what decaf matcha is all about… this is your sign.

08/31/2026

All the matcha ritual, without all the buzz 🍵

Iced vanilla decaf matcha + coconut milk + fresh berries in the sunshine.

Creamy, slightly sweet, ridiculously refreshing and the kind of matcha I can actually enjoy later in the day.

Does a morning get better than this? 🍓☀️

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Los Angeles, CA

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