The Difference Business Bourbon

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The Difference Business Bourbon

Never Split. Always Share.

04/16/2026

🎵FREQUENCY🎵 by

Access isn’t loud. It’s clear.

This is a one-off release created for the Bi-Annual Social in Nashville, where members and their guests come together for an exclusive experience with

Nashville isn’t just a city. It’s where people go to make something real. Songwriters, producers, and artists chasing truth, not noise. That same energy is what this bottle represents.

Frequency is a limited broadcast.
Warm, intentional, and built to be shared in the room, not on a shelf.

The right people. The right place. The right signal.

You don’t find this.
You’re brought into it through the ShareHolders Society.
Access, tuned in. 🎵🥃

04/15/2026

ANCHOR POINT — Shareable™ (200ml)

Access, in your pocket. From .

The redesigned 2026 Shareable™ was built for one purpose: giving you a better way to open doors. A small-format bottle of rare bourbon you can gift, carry, and use to start real conversations.

Because the right introduction matters. And the right bottle makes it easier.

This is how business actually moves. A thoughtful gesture. A shared pour. A conversation that goes somewhere.
At 94 proof, Anchor Point opens up with citrus, light chocolate, vanilla, and balanced oak. Easy to drink. Easy to share.

And that’s the point.
You can’t buy this. The only way to get it is through a member of the .

Access isn’t given. It’s shared. 🥃

04/07/2026

Introducing 🎶 FREQUENCY 🎶
Nashville in a bottle.

A single barrel expression of The Difference Business Bourbon () shaped inside a private studio, where unreleased music plays directly into the barrel as it rests. The frequencies, the energy, the moment. Captured.

Born from the long-standing friendship between Emmy Award-winning director Nick Nanton () and chart-topping songwriter and producer Brock Berryhill () , where a single barrel rested in Brock’s studio as unreleased music played into it.

Brock has written and produced multiple number one records and worked with artists like Jelly Roll, Kenny Chesney, Brantley Gilbert, and Dustin Lynch, becoming one of the most trusted names in the room. 
Only shared within the ShareHolders Society (), the only place to access the inaccessible.

If you know, you know. 🎵🥃

03/31/2026

ANCHOR POINT ⚓️
The first release of The Difference Business Bourbon® () 2026 quarterly series.

In negotiation, anchoring sets the tone. It gives the conversation a clear starting point. This bottle does the same thing with thoughtful intentionality inspired by our founder Chris Voss ()

We took the same Double Gold-winning approach and refined it. Proofed to 94 to bring it into focus and make it easier to share.
Orange, light chocolate, vanilla, balanced oak.

We also introduced a new bottle and label system. Clean, intentional, and built to be something you’re proud to pull off the shelf.

Anchor Point is designed to open the door and start the conversation.

Only available through the ShareHolders Society™ ()

03/24/2026

This is The Foundation.
Our first expression of . The one that started it all.

As Master Whisky Sommelier Daniel Whittington () puts it: “if you have a bottle, someone thought highly enough of you to share it. There aren’t many left in the world.”

Built from rare barrels crafted to exact specifications, this is a bourbon you can’t buy. Only receive.

And right out of the gate, it earned Double Gold at the San Francisco Spirits Competition.

Roasted cherry. Dark sugar. Buttercream. Oak. A flawless pour.

This is the benchmark. Only available for members of the ShareHolders Society ()

Never Split. Always Share. 🥃

03/18/2026

From barrel to leaf. 🍃

Rickhouse Reserve is the result of a true partnership with **rs. We shipped barrels that once held down to Nicaragua, where they were used to age the to***co and develop a blend that carries that character through every draw.

What came out of it is a premium, smooth smoke with subtle hints of bourbon layered into the leaf. Not overpowering. Just enough to recognize where it came from. Specifically, Estelí, Nicaragua. Home to the finest ci**rs in the world.

Coming soon, exclusively to members of the

03/03/2026

Last month, the future of took shape.

We sat down with Master Blender Dan Callaway () and started shaping the 2027 series the right way. Glasses lined up. Components layered. Notes debated. Proof adjusted. Tasted again.

Blending isn’t guessing. It’s tasting, debating, adjusting, and tasting again. You push it until it feels right and then you stop with something you’re proud to share.

Hard to believer as we roll into our 2026 releases but the 2027 series is already in motion.

Built with intention. Crafted to be shared. 🥃

02/27/2026

Small bottle. Big impression.

The new 2026 200ml shareable from was built for one thing: opening doors.

It’s the bottle you bring when you want to turn a handshake into a conversation and a conversation into something more. Easy to gift. Easy to carry. Impossible to ignore.

Rare bourbon, sized to share.
Because the right pour at the right moment can change everything. 🥃

02/17/2026

“If you can do it, do it right.”

Coach Peter J. D'Arruda didn’t just put his name on a bottle. He built one.

From a private barrel selection…
To tasting four barrels.
To proofing four different ways.
To choosing full proof.

No shortcuts. No stock labels. No generic blend.

The Dominator is the first true member barrel pick inside The Difference and the ShareHolders Society and it was crafted to reflect Coach Pete himself.

As founder and beverage industry expert Roy Milner said, "what happened here was unique, curated, and something you simply can’t do anywhere else."

Only members of the ShareHolders Society get to do a barrel pick with The Difference Business Bourbon and it’s never just about putting your name on a bottle.

It’s about building one that carries it. 🥃

02/10/2026

“Preparation is power.” — Chris Voss ()

In negotiation, preparation changes the outcome before the conversation ever begins.

Bourbon works the same way.

You don’t rush the barrel.
You don’t shortcut the process.
You choose carefully, wait deliberately, and trust the work you put in long before the pour.

That’s how we approach The Difference ().

Not just as a bourbon but as a signal.
That intention matters.
That relationships are built before the glass is raised.
That the best outcomes are rarely accidental.

This is bourbon for people who prepare.
For those who understand that what happens before matters just as much as what comes after. 🥃

01/02/2026

Some people buy a bottle.
Our members see where it’s made.

At a recent ShareHolders Society gathering, members went behind the scenes to experience how The Difference Business Bourbon is bottled and manufactured firsthand. Alongside Chris Voss, they walked the process from start to finish, seeing how sourcing, blending, proofing, and quality control actually come together.

What looks simple on a label is the result of clear standards and disciplined decision-making. As Chris often reminds us, intuition matters, but it’s earned through experience and understanding.

The real takeaway was perspective. Seeing the process changes how you understand the bottle. It becomes less about consumption and more about craftsmanship, accountability, and trust. 🥃

This level of access isn’t public. It’s part of what makes the ShareHolders Society™ different. Members don’t just enjoy the finished product. They understand how and why it’s built.

12/22/2025

As the year winds down and the holidays bring us together, Second Toast is how we choose to celebrate what we’ve built.

Built on our Double Gold award-winning first expression ‘The Foundation’, then finished in toasted French and American oak, this pour is layered, refined, and intentional.

It’s for the conversations that last longer. The partnerships that go deeper. And finishing the year the right way. 🥃

Address

730 West Main Street
Louisville, KY
40202

Website

http://thedifferencebourbon.com/

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