10/03/2026
October is Fair Trade Month, the month Canaan was founded in 2004, and the start of the olive harvest in Palestine. What began as a belief that farmers deserve dignity and fair access to markets has grown into a network of more than 2,400 farmers across 52 cooperatives, sustaining families and the fabric of Palestine agriculture.
Fair Trade in Palestine is more than a pricing model. It establishes collective infrastructure. A portion of every liter of olive oil sold contributes to village funds. These funds are controlled locally and support projects such as schools, agricultural equipment, and community development.
Since 2006, more than $1,210,000 USD has been invested back into farming villages through this system. These resources are decided by the farmers themselves, reinforcing leadership, accountability, and community-oriented decision-making.
Palestinian farmers work under conditions that are far from ordinary. Access to land can be restricted and political realities create constant instability. Despite these obstacles, the harvest continues. Farmers remain rooted in their groves, preserving agricultural traditions and protecting a way of life that has endured for centuries.
Fair Trade strengthens this resilience. It ensures stable markets, supports cooperative structures, and provides farmers with a platform to work collectively while maintaining individual ownership of their land.
Fair Trade food is much more than a product on a shelf. It is a system built on respect, dignity, and accountability. It ensures that farmers are not pushed to the margins of global markets but are instead valued for the depth of their knowledge and the care they bring to their work.
As part of Fair Trade Month, we’re offering 20% off our entire collection for the first week of October. Use code FAIRTRADE20 at checkout, a gesture of gratitude for standing with farmers in Palestine and supporting a food system built on fairness.
