05/26/2026
Proud to help bring bold global flavors to more tables across the U.S.
THE CJ CUP Byron Nelson once again proved to be more than a world-class golf tournament. It was a powerful stage for sharing Korean food, culture and hospitality with fans across the country.
Through immersive bibigo™ experiences, chef-driven menus and new Korean flavor concepts, our CJ team brought K-flavor to life for thousands of fans at TPC Craig Ranch — continuing to build momentum for Korean cuisine and global flavors in the U.S.
In this Forbes feature, Gregory Yep, CEO of CJ Foods and our interim CEO, shares how CJ is using moments like THE CJ CUP Byron Nelson to introduce more consumers to the bold, delicious and accessible flavors that define bibigo and our broader global food portfolio.
We’re proud to play a role in helping grow bibigo, expand access to K-flavor and bring exciting global tastes to consumers nationwide.
Read the Forbes article here:
From dumplings to distilled spirits, CJ has expanded its K-culture push at this year’s Byron Nelson.