Sweet Serotonin Bakery

09/03/2026

Saturdays dog parade & costume contest is postponed due to heat! Keep those babies at home in the cool air! 🫶🏼

🐾 DOG DAYS HAS A NEW DATE! 🐾

Due to the heat and, most importantly, our concern for all of our four-legged friends, Dog Days at the Land of Goshen Community Market has been moved to Saturday, September 19! ❤️🐶

We want everyone—two-legged and four-legged—to have a safe, fun day at the market, so we’re giving those temperatures a little more time to cool down.

📅 NEW DATE: Saturday, September 19

All the fun is still planned, including our dog contests, parade, and supply drive for the Metro East Humane Society!

So mark your calendars, grab your favorite pup, and join us September 19 for Dog Days at Goshen Market! 🐕🎉

Thanks for understanding—and we’ll see you and your furry friends on the 19th! 🐾

09/03/2026

Come join us out in Alton on Saturday, September 12th for the 5th annual Alton Pride Festival! We can’t wait to see you all there 🤗🌈🍪🫶🏼🏳️‍🌈

"Great things are done by a series of small things brought together." – Vincent van Gogh

Today we want to take a moment and thank our Alton Pride Festival Ally Sponsorship level members. All giving, large OR small, adds up to allow us to host our biggest year, yet! So thank you, Allies 🥰

AltonWorks
Brown Bag Bistro
Bruce D. Bertolino Family
Sally Brush Family
Casey's General Store
CATco
Chiro One
Coordinated Youth and Human Services
Delmar Public House
DeMarco Design
Elysian Gallery and Cafe
Equality Institute Illinois
Jacoby Fine Violins
JoesDaily.com
Riverbender
Sierra Club Piasa Palisades
St John's UCC - Brighton & Wood River

09/03/2026

First Friday events tomorrow will now start at 6pm & go until about 10pm! We’re ready for that fall weather!😅 Come out, join in the festivities, & support your local vendors 🍪🫶🏼

🚨Event Start Time has changed🚨

Since mother nature has decided to turn up the heat to disrespectful temperatures this week, we are pushing back the start time to 6PM! 🥵

By 7:15 the sun is setting and it becomes much more reasonable out! We will plan on rocking out until 10pm on Main Street! 🎸

🎺 Saxophonics from the Troy Community Band take the stage at 6pm
🎤 The Veiny Griffins start playing at 7pm

📺 Game time is 7:30pm unless they need to push back, and we have a giant screen on N. Main to livestream the game!

Tell your friends to come Downtown after 6pm! Help us spread the word! ❤️🖤❤️🖤

09/01/2026

Introducing our revamped Reese’s Rampage now with TONS more Reese’s flavor 🥜🧡🍫

Reese’s peanut butter dough swarming with Reese’s pieces, Reese’s peanut butter cups, & milk chocolate chips then finished with sea salt- peanut butter overload anyone?? 🤤

Available at sweetserotonin.com now & at all our markets all month long 🤗

08/31/2026

Wake me up when September.. uhh.. begins?? 🍪😋🥜 We are ready for colder weather indeed but these new flavors still have a slight summer vibe ☀️

🍫🥜 Reese’s Rampage (revamped flavor): Reese’s peanut butter dough, Reese’s pieces, Reese’s peanut butter cups, milk chocolate chips, & sprinkled with sea salt- a pure Reese’s overload!

🖤🥛 Cookies n Cream Supreme: our classic cookies n cream cookie taken to a whole new level. We added Hershey’s Cookies n Cream Bars, & 72% dark chocolate chips, then topped with more Oreo & Hershey’s bar- a new fav of ours for sure 🤤

Available starting tomorrow at sweetserotonin.com & all of our markets in September 🫶🏼

08/31/2026

This week marks the last First Friday of the season! 🏈❤️🍪🖤 🍻 Come out & join us on main for the Triad Alumni Tailgate party from 5-9pm with the game live streaming at 7pm!

Show your support to the local community while wearing red & black to show that Triad pride! 🫶🏼

08/29/2026

Now serving protein CER’L Bar treats for that perfect quick bite before or after a workout 💪🏼🏋🏻‍♀️ Made with Ghost protein cereal 👻

08/29/2026

Come out & get your Sweet Serotonin fix! Here until noon 🤗🍪🫶🏼

08/29/2026

Flavors for The Land of Goshen Community Market in the morning! See you all there 8am-noon 🍪☀️☕️🪴🛍️

08/27/2026

Restock of CER’L Bars at Jan’s Naturals Marketplace & Coffee Shop this morning!Get over there & get your goodies! 🫶🏼

08/22/2026

At the The Land of Goshen Community Market until noon! Come grab your goodies 🍪☀️🫶🏼

08/22/2026

Here’s a list of all the goodies we’ll have at the The Land of Goshen Community Market in the morning from 8am-noon! 🍪☀️🫶🏼 See you all there!

08/21/2026

Fresh restock at Jan’s Naturals Marketplace & Coffee Shop! We dropped off your favs- Main Squeeze, Cookies n Cream, THE Chocolate Chip, Greatest Showman, 8 Mile, & Mac Attack 🍪🤗

Still plenty of GF, Vegan, & GF+V flavors (GREEN labels are always dietary/allergy restricted flavors). We’ll drop off more CER’L Bars soon too!

08/20/2026

Dwindling down on CER’L Bars but lots of amazing cookies flavors still left! Here until 8pm! 🍪🤗