Urban Prime

Directions Website Contact the business

Urban Prime Urban Prime Marketplace + Restaurant Join us on a journey to a delicious world.
(9)

THE BEST PRICE IN THE COUNTRY? YOU BE THE JUDGE!CAYMUS VINEYARDS CABERNET SAUVIGNON 2023 — NAPA VALLEYOne of America’s m...
10/15/2026

THE BEST PRICE IN THE COUNTRY? YOU BE THE JUDGE!

CAYMUS VINEYARDS CABERNET SAUVIGNON 2023 — NAPA VALLEY

One of America’s most celebrated Cabernet Sauvignons at an extraordinary price, exclusively at Urban Prime Marketplace!

OUR PRICE: $70.00
Competitor Price: $89.97

SAVE $19.97 PER BOTTLE!

And here’s the best part — these are 1-LITER BOTTLES, giving you 33% more w**e than a standard 750ml bottle!

Rich, bold, luxurious, and beautifully crafted. Whether you’re celebrating a special occasion, entertaining friends, or searching for the perfect holiday gift, Caymus delivers an exceptional Napa Valley experience.

Luxury W**e. Incredible Value. PRIME PRICE.

Stop by Urban Prime Marketplace in Viera and discover why exceptional w**es don’t have to come with extraordinary prices.

PRIME LIKE HOME.

**eLovers

SUNSET, FRIENDSHIP & BEAUTIFUL PRIME MOMENTS!As the sun sets over our award-winning Urban Prime, there is something trul...
10/14/2026

SUNSET, FRIENDSHIP & BEAUTIFUL PRIME MOMENTS!

As the sun sets over our award-winning Urban Prime, there is something truly special about seeing our Prime Family gathered together under the beautiful evening sky.

What a joy to see our beloved Princess of the Prime, alongside her wonderful parents, Steve and Kim Vitani, and their cherished friends, enjoying a delightful Gray Whale Vodka tasting around our outdoor fire pit.

Beautiful sunsets, warm conversations, laughter, and treasured friendships. These are the moments that make Urban Prime so much more than a restaurant.

It’s a place where friendships grow, families come together, and beautiful memories are made.

Prime Like Home — Where Every Prime Meal Creates a Memory.

🇮🇪 DESTINATION IRELAND — AN EVENING OF MUSIC, FLAVORS & IRISH MAGIC!The spirit of Ireland is coming to the award-winning...
10/14/2026

🇮🇪 DESTINATION IRELAND — AN EVENING OF MUSIC, FLAVORS & IRISH MAGIC!

The spirit of Ireland is coming to the award-winning Urban Prime Marketplace & Restaurant!

Join us Thursday, October 15th, as our Passport Series takes you on an unforgettable journey to the Emerald Isle!

We are thrilled to welcome the incredibly talented Nicole & Pio, bringing the beautiful sounds, energy, and soul of Irish music to Urban Prime for a very special live performance!

Experience an evening filled with beautiful Irish melodies, extraordinary Irish-inspired cuisine, handcrafted cocktails, wonderful w**es, and the warmth of friends and family coming together.

THURSDAY, OCTOBER 15TH

Destination Ireland Dinner: 4 PM – 9 PM
Live Irish Music: 5 PM – 9 PM
Prime Hour: 2 PM – 6 PM

Alongside our exclusive Destination Ireland menu, we will also be featuring our full regular dinner menu and Prime Hour menu, giving everyone even more delicious ways to enjoy this special evening!

Come for the flavors. Stay for the music. Leave with beautiful memories.

At Urban Prime, we don’t just celebrate destinations. We celebrate cultures, traditions, friendships, and the joy of bringing our community together.

Sláinte! Cheers to an unforgettable Irish evening!

Urban Prime Marketplace & Restaurant
Prime Like Home.

TONIGHT AT URBAN PRIME — FREE TEQUILA TASTING!Your Wednesday evening just got a little more exciting!Join us on the beau...
10/14/2026

TONIGHT AT URBAN PRIME — FREE TEQUILA TASTING!

Your Wednesday evening just got a little more exciting!

Join us on the beautiful Urban Prime patio for a special Tres Agaves Tequila Tasting Experience!

Discover the smooth, authentic flavors of premium organic tequila, enjoy great company, and experience another unforgettable PRIME evening.

Wednesday, October 14
6:00 PM – 8:30 PM
Urban Prime Patio
FREE TASTING — Everyone Welcome!

Bring your friends, relax under the evening lights, and raise a glass to wonderful moments together.

Great Tequila. Great Friends. PRIME Memories.

FALL IN LOVE WITH W**E AT URBAN PRIME!Join us for a beautiful autumn afternoon of exceptional w**es, wonderful flavors, ...
10/13/2026

FALL IN LOVE WITH W**E AT URBAN PRIME!

Join us for a beautiful autumn afternoon of exceptional w**es, wonderful flavors, and great company at the award-winning Urban Prime Marketplace!

THURSDAY, OCTOBER 15TH | 4 PM – 7 PM

We are delighted to welcome two special guests from the world of w**e:

Cristian Mubert from Susana Balbo W**es

Nate Gray from Monsieur Touton

Discover the extraordinary w**es of Argentina, featuring the celebrated Susana Balbo collection, from refreshing Torrontés and elegant Rosé to rich, expressive Malbec and beautifully crafted Cabernet Sauvignon.

Meet the w**e experts, explore new favorites, and enjoy the stories and passion behind every bottle.

Whether you’re a longtime w**e enthusiast or simply love discovering something new, this is a wonderful opportunity to sip, savor, and celebrate the beautiful flavors of fall.

Location: Urban Prime Marketplace

Bring your friends and join our Prime Family for an unforgettable afternoon of w**e, friendship, and fall inspiration!

Prime Like Home!

**eTasting

FRIDAY NIGHT LIVE AT URBAN PRIME!Join us Friday, October 16th, from 5 PM to 9 PM for an incredible evening of live music...
10/13/2026

FRIDAY NIGHT LIVE AT URBAN PRIME!

Join us Friday, October 16th, from 5 PM to 9 PM for an incredible evening of live music with Jesse Alan!

Enjoy great music, exceptional food, handcrafted cocktails, and the warm atmosphere that makes Urban Prime feel like home.

Bring your friends, relax, and make some beautiful PRIME memories with us!

Friday, October 16th | 5 PM – 9 PM

Great Music. Great Food. Great Company. PRIME LIKE HOME.

TAKE A WALK ON THE WILD SIDE WITH THE STAG!Discover St. Huberts The Stag Pinot Noir 2020, featuring ripe cherry, raspber...
10/13/2026

TAKE A WALK ON THE WILD SIDE WITH THE STAG!

Discover St. Huberts The Stag Pinot Noir 2020, featuring ripe cherry, raspberry, red plum, subtle spice, and a silky, elegant finish.

Perfect Pairings: Roasted Duck, Chicken, Salmon, Mushroom Risotto, Pork Tenderloin, and Aged Cheeses.

90 POINTS — THE TASTING PANEL

URBAN PRIME PRICE: $20
Competitor Price: $22.99
SAVE $2.99 PER BOTTLE!

Exceptional w**e. Outstanding value.

Available at Urban Prime Marketplace.

**e

BOURBON & BUBBLES AT URBAN PRIME!Two worlds of exceptional craftsmanship. One unforgettable evening.Join us at the award...
10/13/2026

BOURBON & BUBBLES AT URBAN PRIME!

Two worlds of exceptional craftsmanship. One unforgettable evening.

Join us at the award-winning Urban Prime for an elegant evening celebrating the rich, bold flavors of premium Kentucky bourbon and the beautiful sparkle of exceptional w**es.

Friday, October 16th | 6:00 PM – 8:30 PM

BOURBON EXPERIENCE
Featuring David Keehbauch of Suntory Global Spirits, showcasing the craftsmanship and distinctive character of Maker’s Mark bourbon, including special expressions from the collection.

BUBBLES EXPERIENCE
Featuring Kevin Callanan of Jackson Family Estates, presenting a delightful journey through sparkling w**es, including Chapel Down English Sparkling W**e and Benvolio Italian Prosecco.

Whether you’re a bourbon enthusiast, a sparkling w**e lover, or simply enjoy discovering something extraordinary, this is an evening you won’t want to miss.

Gather your friends, raise a glass, and create another beautiful Prime memory with us!

Urban Prime — Where Every Prime Meal Creates a Memory.

Address

2435 Metfield Drive
Melbourne, FL
32940

Website

Alerts

Be the first to know and let us send you an email when Urban Prime posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Urban Prime:

Shortcuts

Share

Category