Urban Prime

06/20/2026

Make Your Next Event Unforgettable.

From intimate family gatherings and milestone celebrations to corporate events, weddings, and community functions, the award-winning Urban Prime Catering team brings exceptional food, personalized service, and memorable hospitality to every occasion.

Our chef-crafted menus are tailored to your vision, featuring fresh ingredients, beautifully presented cuisine, and the attention to detail that turns special moments into lasting memories.

Whether you’re hosting 20 guests or 200, Urban Prime is ready to make your event extraordinary.

Custom Menus • Corporate Events • Weddings • Private Parties • Holiday Gatherings • Community Events

Contact our catering team today and let us help create an experience your guests will never forget.

Urban Prime Marketplace & Restaurant
2435 Metfield Drive, Viera, FL 32940
(321) 499-1188
UrbanPrimeFoods.com

06/19/2026

Still looking for the perfect Father’s Day gift?

Skip the ordinary and give Dad something he’ll truly enjoy.

At Urban Prime Market, you’ll find beautifully curated gift baskets, premium fine wines, hand-cut USDA Prime steaks, gourmet heirloom grocery items, artisan cheeses, specialty sauces, and so much more. Whether he’s a grill master, wine enthusiast, or passionate foodie, we have everything you need to make his day unforgettable.

Stop by today and let our team help you create the perfect Father’s Day gift.

Urban Prime Market
2435 Metfield Drive
Melbourne, FL 32940

Because Dad deserves the very best.

06/19/2026

Raise a Glass with Us!

Join us at Urban Prime Market for an exclusive afternoon of wine tasting featuring Sylvain Boulet of Consortium Wines.

Discover a carefully curated selection of exceptional wines, learn the stories behind each bottle, and enjoy great conversation in a relaxed and welcoming atmosphere. Whether you’re a seasoned wine enthusiast or just beginning your wine journey, this is the perfect opportunity to explore new favorites and connect with fellow wine lovers.

Friday, June 19
3:00 PM – 5:00 PM
Urban Prime Market

Come sip, swirl, taste, and experience wines from around the world with expert guidance from Sylvain Boulet.

No reservations required—just bring your friends and your love for great wine.

Urban Prime
Where great wine, exceptional food, and unforgettable experiences come together.

06/19/2026

Delicious Food. Incredible Music.
Tropical Night is coming to the award-winning Urban Prime.
Join us on June 19th from 5 PM – 9 PM for an unforgettable evening featuring live music by Pura Rumba, tropical vibes, handcrafted cocktails, delicious cuisine, and the PRIME EXPERIENCE our community loves.
As the sun sets over Viera Town Center, Urban Prime transforms into the ultimate gathering destination filled with rhythm, energy, great food, and incredible music. Bring your friends, enjoy the atmosphere, and experience a night inspired by the spirit of the islands.
Live Music by Pura Rumba
June 19th | 5 PM – 9 PM
Urban Prime Marketplace & Restaurant
Great Music • Tropical Vibes • Delicious Food • Handcrafted Drinks

06/19/2026

06/18/2026

🚨 NEW at Urban Prime 🚨

Introducing the PRIME Sushi Tower — a stunning chef-curated seafood experience designed to impress.

Starting at just $50 per tower, each presentation features a beautiful assortment of:
• 16 pieces of Chef’s Choice Nigiri
• 2 Chef Specialty Sushi Rolls
• 12 pieces of Chef’s Choice Sashimi
• 4 Fresh Oysters
• 4 Chilled Shrimp

Looking for something even more extraordinary? Custom Sushi Towers are available with premium add-ons including lobster, king crab, snow crab, caviar, uni, scallops, jumbo shrimp, additional oysters, premium sashimi, specialty rolls, and more. We’ll create the perfect tower for date nights, celebrations, birthdays, anniversaries, corporate dinners, or any special occasion.

Every tower is handcrafted to order using the freshest premium seafood and beautifully presented for an unforgettable dining experience.

Visit Urban Prime and experience the newest showstopper on our menu.

2435 Metfield Drive, Melbourne, FL 32940
321-499-1188

Reserve your table today and let us build the perfect Sushi Tower just for you. urbanprimefoods.com

06/18/2026

BREAKING NEWS

The wait is over!

We are incredibly proud to share our feature on The American Dream TV as part of the PRIMETIME IN VIERA segment, hosted by award-winning REALTOR®, CPA, and television host Kathy Huang.

It was an honor to welcome The American Dream TV production team to Urban Prime and to showcase not only our restaurant, but also the incredible community we are blessed to call home. Being selected to represent Viera and Brevard County is something we are truly grateful for.

A heartfelt thank you to Kathy Huang for highlighting the people, businesses, and stories that make our community so special. Congratulations on an extraordinary career and on being recognized as a Five Star Real Estate Agent for 16 consecutive years (2011–2026)—an incredible achievement that reflects your dedication, professionalism, and commitment to excellence.

The episode will officially premiere this Sunday, June 21, 2026, and will be available to watch on The American Dream Network, Amazon Fire, Apple TV, and Roku. We can’t wait for everyone to see it!

To our amazing guests, friends, staff, and community—thank you for your continued support. Because of you, Urban Prime continues to grow, serve, and create unforgettable experiences.

We hope you enjoy watching this special episode as much as we enjoyed being a part of it. Thank you for supporting local businesses and celebrating everything that makes Viera such an amazing place to live, work, and dine.

Please like, comment, and share the episode—we’re excited to celebrate this incredible milestone with all of you!

Urban Prime
Where exceptional hospitality, outstanding cuisine, and an amazing community come together.
huang realtor

06/18/2026

🚨 NEW at Urban Prime 🚨

Introducing the PRIME Sushi Tower — a stunning chef-curated seafood experience designed to impress.

Starting at just $50 per tower, each presentation features a beautiful assortment of:

• 16 pieces of Chef’s Choice Nigiri
• 2 Chef Specialty Sushi Rolls
• 12 pieces of Chef’s Choice Sashimi
• 4 Fresh Oysters
• 4 Chilled Shrimp

Looking for something even more extraordinary? Custom Sushi Towers are available with premium add-ons including lobster, king crab, snow crab, caviar, uni, scallops, jumbo shrimp, additional oysters, premium sashimi, specialty rolls, and more.

We’ll create the perfect tower for date nights, celebrations, birthdays, anniversaries, corporate dinners, or any special occasion.

Every tower is handcrafted to order using the freshest premium seafood and beautifully presented for an unforgettable dining experience.

Visit Urban Prime and experience the newest showstopper on our menu.

2435 Metfield Drive, Melbourne, FL 32940
321-499-1188
Reserve your table today and let us build the perfect Sushi Tower just for you. urbanprimefoods.com

06/18/2026

What a beautiful way to close the day.

As the sun began to set, this incredible rainbow appeared over Urban Prime & Town Center, reminding us to pause, take a deep breath, and appreciate the beauty that surrounds us. Sometimes, after a day filled with challenges, all it takes is one unexpected moment to lift our spirits and remind us that brighter days are always ahead.

Life moves fast, but moments like this encourage us to slow down, stay hopeful, choose gratitude, and focus on the blessings we have today. Every day brings a new opportunity to be kind, to encourage someone, and to find joy in the little things.
We hope this rainbow brings a smile to your face and a little extra positivity to your evening. Wishing everyone a peaceful night, grateful hearts, and a wonderful tomorrow.

Most of all, we thank God for another day of life, another day of blessings, and another opportunity to serve this incredible community. We never take His goodness for granted.

Good night from all of us at Urban Prime. May God bless you and your family.
🌈❤️

06/17/2026

🚨 BREAKING NEWS 🚨

Introducing the NEW Sushi & Seafood Tower at Urban Prime

A spectacular new dining experience has arrived.

Featuring premium sashimi, fresh oysters on the half shell, signature sushi rolls, and chef-selected seafood favorites, our new Sushi & Seafood Tower is crafted to impress from the very first glance to the very last bite.

Whether you’re celebrating a special occasion, enjoying date night, entertaining clients, or gathering with friends, this stunning presentation is designed to be shared and enjoyed together.

Fresh. Elegant. Unforgettable.

Now available at Urban Prime.

2435 Metfield Drive
Melbourne, FL 32940

321-499-1188

Reserve your table today and experience one of the most exciting additions to our award-winning sushi program.

Urban Prime
Where exceptional cuisine, genuine hospitality, and memorable experiences come together.