Dirt Wine

Dirt Wine Directly
Impacting
Regenerative
Transformation

In a time of droughts, heatwaves, and shifting seasons, resilience won’t come from control—it will come from alignment. ...
06/16/2026

In a time of droughts, heatwaves, and shifting seasons, resilience won’t come from control—it will come from alignment. From farming in relationship with the land, not in defiance of it.

This is not about giving up. It’s about paying attention and learning the language of a place well enough to stop trying to dominate it.

We believe wine should taste like where it’s from, not what it was forced to become in order to survive.

And that starts with respecting the limits nature already sets, and designing within them instead of against them.

Hi, we’re Michael and Nicole, the founders of DIRT Wine. 🌿🍷We started DIRT because we believe wine can do more than deli...
06/12/2026

Hi, we’re Michael and Nicole, the founders of DIRT Wine. 🌿🍷

We started DIRT because we believe wine can do more than delight the senses. We believe that it has the power to heal our planet through radically transparent, nature-positive wines that empower farmers, restore the land, and inspire conscious consumers. We have big goals for DIRT and wanted to share with you a bit about us.

Hi 👋🏼 Nicole here. When I'm not in the vineyard, I'm working as an ER trauma nurse where I see everyday how our systems can either heal us or harm us. Caring for people in moments of crisis has shaped the way I think about healing, not just for humans, but for the land, too. Today, as Head of Regeneration at my parent's vineyard, , I spend my days helping steward a living ecosystem rooted in biodiversity, soil health, and restoration.

And I’m Michael. I grew up in Switzerland and spent much of my early career leading teams in the global consumer goods industry before eventually trading boardrooms for vineyard rows on California’s rugged North Coast. At Mariah, I focus on farming, operations, transparency, and proving that business can be a force for regeneration rather than extraction.

Together, we created DIRT with one simple mission: to Directly Impact Regenerative Transformation through transparent, honest, and regenerative wines.

We’re grateful you’re here and excited to keep building this movement with you.

Join us on the DIRT path and help create a regenerative future, one glass at a time. 🍇

Healthy vineyards should hum with life. 🐝With our parents at Mariah Vineyards, we’ve been working to establish pollinato...
06/09/2026

Healthy vineyards should hum with life. 🐝

With our parents at Mariah Vineyards, we’ve been working to establish pollinator habitat and create a thriving ecosystem for honey bees and other beneficial insects. Pollinators play an essential role in supporting biodiversity, strengthening surrounding plant life, and helping maintain resilient ecosystems both in and around the vineyard.

To us, regenerative viticulture is about more than grapes. It’s about creating living systems where soil microbes, native plants, insects, animals, and people can all thrive together. We believe that vitality shows up in our wines, too.

When you choose wine, seek out vineyards working to encourage as much life as possible. A living vineyard creates more than a healthier ecosystem. It creates more expressive, vibrant wine. 🌿🍇

06/04/2026

As we look back on spring and ahead to summer, it’s hard not to reflect on what a rollercoaster this season has been in the vineyard. We’ve experienced dramatic temperature swings—from warm to cold and back again—along with a record early bud break that reminded us just how dynamic farming can be.

Despite the unpredictability, spring has been bursting with new life. From the vines to the countless plants, insects, birds, and animals that share this mountain landscape, the season has been a powerful testament to the health, vitality, and resilience of the ecosystem that supports our family vineyard.

As we move into the summer growing months, we’re grateful for this abundance of life and the role it plays in nurturing the vines and, ultimately, the 2026 vintage. In a world of increasing climate uncertainty, every growing season writes its own story. Each year presents its own challenges, opportunities, and character.

With DIRT, we’re not chasing consistency or predictability. We’re committed to bottling a true expression of time and place—a wine that reflects the unique conditions, rhythms, and realities of the season in which it was grown.

Here’s to summer, to resilience, and to the vintage that’s already beginning to take shape. 🍇 ☀️

High above the fog line surrounded by forest in Northern California’s rugged coastal mountains, is worlds away from any...
06/04/2026

High above the fog line surrounded by forest in Northern California’s rugged coastal mountains, is worlds away from any urban or industrial ag influence.

This remoteness shapes everything: the air, the soils, the biodiversity, and ultimately the wines themselves.

DIRT Wine is a reflection of this place: pure, vibrant, and rooted in land that is still wild enough to thrive on its own terms. 🌿🍇

DIRT isn’t just the name on the bottle. It’s the mission behind it.Directly Impacting Regenerative Transformation.A beli...
06/03/2026

DIRT isn’t just the name on the bottle. It’s the mission behind it.

Directly Impacting Regenerative Transformation.

A belief that wine can do more than taste good. That it can help restore soils, support family farming, protect biodiversity, and reconnect us to the land everything begins with.

Because clean wine starts with healthy soil. 🌿🍇

Our first Chardonnay is finally here, and we're excited to share it with you.Grown high on Northern California's Mendoci...
05/29/2026

Our first Chardonnay is finally here, and we're excited to share it with you.

Grown high on Northern California's Mendocino Ridge at Mariah Vineyards, our 2024 Chardonnay is shaped by cool coastal air, living soils, and a long, patient élevage in older French oak. The result is a vibrant, mineral-driven wine with notes of lemon peel, stone fruit, salt air, and fresh acidity that carries through the finish.

We only 125 cases, so this wine already feels extra special to us.

If you’d like to experience what regenerative farming and thoughtful winemaking can taste like, you can now shop the 2024 Chardonnay on our website. 🍇

Some wine labels sell a family story. Very few still live one.Walk into any wine aisle and it’s easy to believe wine is ...
05/26/2026

Some wine labels sell a family story. Very few still live one.

Walk into any wine aisle and it’s easy to believe wine is still dominated by small family farms, generational stewardship, and independent producers.

But beneath the labels, a different story is unfolding.

A handful of massive corporations now control most of the wine sold in America, quietly acquiring vineyards and preserving the branding of family wineries long after the families themselves are gone. The label stays the same. The farming, sourcing, and stewardship often do not.

And this matters.

Because family farming in viticulture isn’t just about nostalgia. It’s about biodiversity, transparency, accountability, and preserving a relationship between people and place.

At DIRT, we believe consumers deserve to know who grows their wine, how it’s farmed, and what values their dollars support.

The future of wine should belong to the people willing to steward the land, not simply scale it.

If this resonates, share it. The more questions consumers ask, the harder it becomes to hide behind the label.

Healthy soil. Honest wine. A vineyard working to give more back to the land than it takes.This is the kind of future we’...
05/22/2026

Healthy soil. Honest wine. A vineyard working to give more back to the land than it takes.

This is the kind of future we’re farming for. 🌿🍇

What if the future of wine wasn’t built on scale but on stewardship?Behind the illusion of endless choice on the shelf, ...
05/20/2026

What if the future of wine wasn’t built on scale but on stewardship?

Behind the illusion of endless choice on the shelf, the wine industry is quietly consolidating. A handful of major companies now control the vast majority of wine sold in the U.S., while true family vineyards—those rooted in place, soil, and community—are becoming harder to find.

And it matters more than we think.

Family farming in viticulture isn’t just nostalgia. It’s where you’re more likely to find biodiversity, regenerative farming practices, and a real connection between land, people, and what ends up in your glass. It’s where transparency still exists. Where the story on the label actually matches reality.

But without support, these farms disappear. And when they do, we don’t just lose small businesses. We lose ecosystems, local economies, and the integrity of wine itself.

If you care about where your wine comes from, there’s still something you can do:

Look beyond the label.
Ask questions.
Support producers who farm, not just brand.

Because great wine doesn’t start in a factory. It starts in living soil.

If this resonates, share it.

The more people who ask better questions, the harder it becomes to hide behind the label.

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Mendocino County, CA

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