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Park Street Companies

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09/18/2026

Are spirits brands overlooking one of the most financially powerful generations in the U.S.?

At Bar Convent Brooklyn, Brian Choi, Managing Partner & CEO of The Food Institute, explored what Baby Boomers’ unique consumer behaviors mean for spirits brands.

So, what should spirits brands consider?

🥃 𝐃𝐞𝐟𝐞𝐧𝐝 𝐭𝐡𝐞 𝐂𝐨𝐫𝐞 — Classics like Scotch, bourbon, American whiskey, and rum remain important to Boomers.
🍸 𝐎𝐰𝐧 𝐭𝐡𝐞 𝐎𝐜𝐜𝐚𝐬𝐢𝐨𝐧 — Boomers are spending more at bars and restaurants, particularly on premium experiences.
🏪 𝐄𝐱𝐩𝐚𝐧𝐝 𝐁𝐞𝐲𝐨𝐧𝐝 𝐑𝐞𝐭𝐚𝐢𝐥 — Food service, independent restaurants, and senior living facilities could offer additional opportunities.
📦 𝐑𝐞𝐭𝐡𝐢𝐧𝐤 𝐏𝐚𝐜𝐤 𝐒𝐢𝐳𝐞 — Single-serve consumption in on-premise settings can support higher price points.
🎯 𝐊𝐧𝐨𝐰 𝐭𝐡𝐞 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 — Familiarity, quality, and occasion are key when marketing to this generation.

🎥 Watch the full presentation here: https://hubs.li/Q04xRvMS0

09/17/2026

Why is Gen X one of the most overlooked consumer groups in beverage alcohol? 🤔

At Bar Convent Brooklyn, Antonia Fattizzi, Founder of Cork and Tin, explored why Gen X deserves more attention from alcohol brands and what it takes to connect with this influential generation.

In her presentation, you'll discover:

💰 Why Gen X represents 20% of the U.S. population but drives 31% of retail spending
🥃 How Gen X leads generations in overall alcohol consumption and generates 27% of category dollars
🎯 Why Gen X is trading up, not out, and how quality influences their purchase decisions
📧 How authenticity, simplicity, and the right channels can help brands earn their attention and loyalty

Gen X may have been labeled the “forgotten generation,” but their spending power, consumption habits, and brand loyalty make them a consumer group brands can't afford to overlook.

🎥 Watch the full presentation here: https://hubs.li/Q04xKGvZ0 (https://hubs.li/Q04xKGcD0)

09/16/2026

How are millennials reshaping the beverage alcohol landscape? 🥃

At Bar Convent Brooklyn, Erica Duecy, Founder & Host of Business of Drinks, explored why millennials may be one of the most critical consumer groups for alcohol brands to understand in 2026.

In her presentation, you'll discover:

🍹 Why millennials are becoming more selective about what they drink
🧘 How moderation and wellness are changing the way millennials evaluate beverage choices
🎯 Why brands should focus on the occasion and need state, not just the product category
✅ How the “5 Fs” framework can help brands better connect with millennial consumers

Millennials are still spending on beverage alcohol, but brands need to make every drinking occasion feel intentional, valuable, and easy to understand.

🎥 Watch the full presentation here: https://hubs.li/Q04xBDD70

09/15/2026

How can spirits brands recruit Gen Z as the industry’s next generation of consumers? 🥃

At Bar Convent Brooklyn, Dave Williams, President of Bump Williams Consulting, explores how brands can connect with 21–29-year-old consumers and build the spirits industry’s consumer “farm team.”

In his presentation, you'll discover:

🎯 Why Gen Z recruitment matters for spirits
📊 The three levers of business growth
🥃 What Gen Z is looking for in beverage alcohol
🍸 How on-premise experiences can drive trial
💡 How education and trial can build brand advocates

Watch the full presentation here 🎥: https://hubs.li/Q04xx9Jb0

09/14/2026

What happens when your spirits category has a rich history that's unknown to modern consumers? 🥃

In this episode of the Park Street Insider Podcast, Claudia Romo Edelman (Founder of Sotol Romo) is introducing an 800-year-old Mexican spirit with a denomination of origin that's only two decades old to American drinkers for the first time. She's joined by Dia Simms (Co-founder of Pronghorn) and Jeff Bell (Managing Partner of PDT) for a masterclass in category creation.

In this episode, you’ll discover:

🎯 What actually creates value in a spirits brand beyond the liquid itself
📊 When you should start thinking about scaling a brand in a new category
❌ The biggest mistake founders make when chasing premium positioning
🏗️ How to build a brand and a category simultaneously
🍸 What buyers like Jeff actually look for when deciding what earns shelf and menu space

🎧 Listen now: https://hubs.li/Q04xmtM-0

09/10/2026

What does it really take to break into the U.S. whiskey market? 🥃

In this Park Street University blog post, we explore how five whiskey brands took very different approaches to building their presence in the U.S. 🌎

From transforming a global legacy icon through strategic line extensions to leveraging shared back-office infrastructure to scale a portfolio of independent craft labels, each story offers valuable lessons on what it takes to succeed in the U.S. market.

🔗 Read the full article here: https://hubs.ly/Q04x3kP20

09/09/2026

What do buyers actually want to hear when a spirits brand walks through the door? 🥃

In this episode of the Park Street Insider Podcast, Mark Murphy, who oversees bar and beverage programs across North and South America for Soho House, shares what it really takes for a spirits brand to earn a place behind the bar.

🎧 Listen to the full episode here: https://hubs.li/Q04w-PPv0

09/08/2026

August brought escalating trade tensions and continued M&A momentum across the beverage alcohol industry. From new tariffs on Canadian alcohol to major portfolio moves and regulatory developments, the month highlighted ongoing shifts across the U.S. beverage alcohol landscape.

The stories that defined August:

🤝 Sazerac Struck a Deal to Acquire Au Vodka
🇨🇦 50% Canada Tariffs Took Effect After Talks Collapsed
🌿 New U.S. Senate Funding Bill Included a One-Month Delay to H**p Rules
🥃 Campari Group Found a Buyer for Agricole Rums

🔗 Read the full August recap here: https://hubs.li/Q04wWl8p0

09/07/2026

Happy Labor Day from all of us at Park Street! 🇺🇸

Today, we’re raising a glass to the people who make the beverage alcohol industry possible. From producers and suppliers to distributors, retailers, bartenders, and everyone in between, your hard work and innovation continue to shape our industry 🥂.

09/04/2026

How can craft spirit brands get distributor reps to actually prioritize their brand? 🥃

At Bar Convent Brooklyn, Gary Schneidkraut, Founder & Principal Advisor at Beverage Alcohol Consultants, shared an unfiltered look at what it takes for brands to capture distributor attention and turn distribution into sustainable sales 📈.

In his presentation, you'll discover:

🥃 Why getting distribution is only the starting line, not the finish line
🤝 How to build distributor and account advocacy that drives sales
📊 Why focusing on a few high-performing accounts can be more effective than spreading too thin
🛒 How to protect your shelf placements and turn distribution into velocity, sell-through, and reorders

Watch the full presentation here: https://hubs.li/Q04wF6ZP0

Address

1000 Brickell Avenue #215
Miami, FL
33131

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm
Saturday	9am - 5pm
Sunday	9am - 5pm

Telephone

(305) 967-7440

Website

http://www.parkstreet.com/

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