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Is the tequila boom really over, or is the category just splitting in two 📊? Jay Baer, Co-founder and Editor-in-Chief of...
04/01/2026

Is the tequila boom really over, or is the category just splitting in two 📊?

Jay Baer, Co-founder and Editor-in-Chief of The Tequila Report, joins Park Street University to break down what the latest numbers actually reveal about the tequila category and why the narrative around slowing growth misses the bigger picture.

In this video, Jay highlights the following:

💰 Legacy brands declined 1.5% in 2025, while craft grew 28.5%
🔍 With up to 300 brands claiming "craft," the label alone no longer sets you apart
🤝 Winning brands are educating consumers directly, not waiting on distributors to tell their story

🎥 Watch the full presentation: https://hubs.li/Q049hPp30

Building a global spirits brand isn’t just about entering new markets, it’s about knowing where to go, how deep to go, a...
03/31/2026

Building a global spirits brand isn’t just about entering new markets, it’s about knowing where to go, how deep to go, and when to scale 🌍.

Matteo Fantacchiotti, a 25-year drinks industry veteran with leadership roles at Diageo, Carlsberg, and Campari Group, shares what it takes to build and scale a luxury spirits brand globally. Now Partner and Chairman of the Board at Cygnet Distillery, he’s applying that experience to building a super-premium gin brand from the ground up.

In this episode of the Park Street Insider Podcast, Matteo breaks down:

📍 His six-pillar blueprint for expanding a luxury spirits brand internationally
🌆 Why the smartest global brands think in cities, not countries
💰 The hard truths about funding and resource allocation
👥 The decisions that make or break international growth
🎯 Why brands should expand to fewer markets and go much deeper

Learn more: https://hubs.li/Q0490G1W0

Showing up on Google's first page isn't enough these days 🔍. Your brand needs to appear in the AI answer itself 🤖. In Pa...
03/30/2026

Showing up on Google's first page isn't enough these days 🔍. Your brand needs to appear in the AI answer itself 🤖.

In Part 2 of our Park Street University AI series, Antonia Fattizzi, Founder and President of Cork and Tin, and Justin Noland, Vice President of Digital Experience at Treasury Wine Estates, shift from strategy to ex*****on, covering:

✍️ Writing effective prompts that deliver results
🌐 Optimizing your website so AI engines find and recommend your brand
📱 Maintaining brand consistency across every platform and touchpoint
🚫 The #1 mistake to avoid when using AI

With AI search volume on track to overtake traditional search, spirits brands must adapt how they show up online. What critics, journalists, and consumers say about your brand now directly impacts AI recommendations 📈.

💬 Is your website structured for AI discovery?

🎥 Watch the full presentation: https://hubs.li/Q048w_hV0

Last week, Park Street’s Lance Willner attended ProWein in Düsseldorf, Germany! 🇩🇪From innovative new products to evolvi...
03/27/2026

Last week, Park Street’s Lance Willner attended ProWein in Düsseldorf, Germany! 🇩🇪

From innovative new products to evolving consumer preferences, the conversations on the show floor help shape the future of drinks.

What’s your biggest takeaway from ProWein this year? 💬

April and May are shaping up to be an exciting season for the beverage alcohol industry 🥃! From global gatherings to spe...
03/26/2026

April and May are shaping up to be an exciting season for the beverage alcohol industry 🥃!

From global gatherings to specialized showcases, these months bring countless opportunities to connect, discover emerging trends, and engage with innovators shaping the future of the industry 🚀.

Whether you're looking to expand your network, gain insights, or explore new markets, there’s no shortage of ways to get involved 🌐.

🔗 You can learn more about each event by visiting its individual website!

AI is rapidly becoming a practical tool for spirits founders, not just a buzzword 🤖.In this Park Street University sessi...
03/25/2026

AI is rapidly becoming a practical tool for spirits founders, not just a buzzword 🤖.

In this Park Street University session, Antonia Fattizzi, Founder and President of Cork and Tin, sits down with Justin Noland, Vice President of Digital Experience at Treasury Wine Estates, to explore how AI can help level the playing field for emerging brands ⚖️.

Antonia and Justin move beyond the “smoke and mirrors” to focus on where AI genuinely makes life easier, including:

📧 Condensing long email chains and streamlining communication
📊 Analyzing social media ROI without relying on an agency
🤝 Preparing more effectively for vendor and partner meetings

For founders wearing multiple hats, AI can act as a practical co-pilot, helping teams move faster, stay organized, and make smarter marketing decisions 💡.

💬 How is your brand using AI to work more efficiently?

🎥 Watch the full presentation: https://hubs.li/Q048fdLp0

Building a bourbon brand is one challenge, but selling it to a global spirits company is another 🥃 .Before selling Rabbi...
03/24/2026

Building a bourbon brand is one challenge, but selling it to a global spirits company is another 🥃 .

Before selling Rabbit Hole Distillery to Pernod Ricard, Kaveh Zamanian had multiple suitors interested in the brand 💡. What ultimately mattered wasn’t just scale or distribution; it was alignment, culture, and the realities of partnership after the deal closes 🤝.

In this episode of the Park Street Insider Podcast 🎙️, Kaveh shares what entrepreneurs should know before partnering with a major spirits company.

🎧 Listen now: https://hubs.li/Q047-QHh0

Great beverage brands don’t just sell products; they become part of the stories consumers tell about their lives 📖.In th...
03/23/2026

Great beverage brands don’t just sell products; they become part of the stories consumers tell about their lives 📖.

In this blog, Craig Honick, Founder and Principal Advisor at The Good People Research Company, explores how beverage brands can build lasting equity through narrative-driven storytelling 🚀. By understanding the stories consumers tell about their lives, brands can position themselves as meaningful parts of the rituals, identities, and aspirations that shape everyday behavior 💡.

🔗 Read Craig's full breakdown here: https://hubs.li/Q047NssX0

Maine operates a unique hybrid control system that creates distinct opportunities for beverage alcohol brands. With 1.4 ...
03/19/2026

Maine operates a unique hybrid control system that creates distinct opportunities for beverage alcohol brands. With 1.4 million residents, including 1.1 million legal drinking-age adults, Maine's market supports a vibrant craft beverage landscape 📊.

If you're interested in selling your brand in the Maine market, we've prepared a guide that covers:

📈 Consumption trends
🥃 The most popular alcohol categories
🏛️ Local guidelines and control state requirements
🍺 Maine's thriving craft brewery scene

Learn more here: https://hubs.li/Q047rrrn0

From distribution shakeups to strategic brand deals, this week’s headlines highlight how consolidation and innovation co...
03/19/2026

From distribution shakeups to strategic brand deals, this week’s headlines highlight how consolidation and innovation continue to reshape the beverage alcohol industry 🍸.

This week's essential stories in the Park Street Insider Newsletter:

📦 Republic National Distributing Company Says Reyes Beverage Group Will Buy Five More Markets
🍺 Tilray Brands Strikes Deal for U.S. BrewDog Assets
📊 Southern Glazer's Wine & Spirits Expects “Continued Consolidation” Across All Tiers
🥃 Sazerac Company Prepares U.S. Release of New Liqueur Line

📧 Subscribe now: https://hubs.li/Q047r8Zp0

Building a bourbon brand takes more than great whiskey; it takes vision, creativity, and the ability to think beyond the...
03/18/2026

Building a bourbon brand takes more than great whiskey; it takes vision, creativity, and the ability to think beyond the bottle 🥃.

Kaveh Zamanian, Founder of Rabbit Hole Distillery and former Chief Whiskey Officer at Pernod Ricard, shares the journey of building a modern bourbon brand from the ground up and what it was like to later lead one of the world’s largest whiskey programs.

In this episode of the Park Street Insider Podcast, Kaveh dives into:

💡 The creative philosophy behind building Rabbit Hole Distillery
🤝 What really happens when a global spirits company acquires your brand
🧠 The unexpected connection between whiskey and human psychology
📊 How to balance heritage and innovation when shaping a whiskey portfolio

🎧 Listen now: https://hubs.li/Q047n9Rk0

If your brand treats bar partnerships like a line item on a spreadsheet instead of an investment in real relationships, ...
03/17/2026

If your brand treats bar partnerships like a line item on a spreadsheet instead of an investment in real relationships, you aren’t building equity, you’re just funding a trip ✈️.

In this episode of the Park Street Insider Podcast, MAFFEO DRINKS's Chris Maffeo explores why most brand-bar partnerships fail before they begin.

What you'll learn:

🔀 How misaligned incentives erode trust on both sides
📋 An “if-then” framework for sustainable partnerships
💸 Why treating activations as transactions undermines everyone’s bottom line
💡 How accountability gaps can be transformed into long-term value

🎧 Listen now: https://hubs.li/Q046_wsR0

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