It's Only Natural Market

It's Only Natural Market 🌱Middletown’s own natural grocery store specializing in fresh, local, organic foods & wellness supplements. Or come grab some lunch or smoothis from our cafe!
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In house supplements to fuel your health…Naturally.

🌱“Locally Grown, Naturally Known”🌱 We are proud members of Independent Natural Food Retailers (INFRA), a buying co-op that increases our purchasing power. We are able to offer you better pricing at the shelf on over 4000 items. These PRICE REDUCTIONS are ongoing. This, in addition to our INDEPENDENT CHOICE monthly sale flyer, adds up to great savings every day.

🌿 Fresh deals have arrived at It’s Only Natural Market! 🛒 Stock up on organic favorites, better-for-you snacks, pantry s...
08/26/2026

🌿 Fresh deals have arrived at It’s Only Natural Market! 🛒

Stock up on organic favorites, better-for-you snacks, pantry staples, wellness essentials and more — all while supporting your local independent natural foods store. 💚

A few deals that caught our eye:

🥤 Koia Plant-Based Protein Shakes — 2/$6
🥔 Cascadian Farm Organic Potatoes — 2/$7
🍿 Angie’s BOOMCHICKAPOP — 2/$5
🌮 Late July Organic Tortilla Chips — 2/$7

Plus, find savings on Wild Planet, Bob’s Red Mill, Primal Kitchen, Oatly, Vital Farms, supplements, natural personal care and plenty more throughout the store!

📅 Deals run August 26–September 8

Stop in, explore the specials and see what you can add to your cart this week! 🌱

🎉 Come join the festivities!!🌱 We are back for another celebration of YOU! Customer appreciation day is next Saturday, 8...
08/21/2026

🎉 Come join the festivities!!

🌱 We are back for another celebration of YOU! Customer appreciation day is next Saturday, 8/29 at It’s Only Natural Market! That means the best in local natural food, delicious samples, prizes and giveaways, vendor meet and greets, and a gathering of our community! 🫶🏼

Swing by to new a part of this event at 575 Main St in and meet some of our vendors such as:

Beastie Burger ™ Snacks Solutions Julie’s Salsa!!! The Underground Grocer plus special guest: a local children’s book author Kim Haidinger …plus many more!

🎟️ This is absolutely free to everyone and we can’t wait to see you! Tell your friends or just bring them along…see you next weekend!

08/14/2026

🎉 Customer Appreciation Day is back!

🙌🏽 We’re going for number three! Another day full of great food, awesome samples, prizes, giveaways, raffles, local vendors, and of course...OUR COMMUNITY!

👀 Saturday, August 29 from 10 AM to 2 PM come on down at 575 Main St. in Middletown, Connecticut for another celebration! Flyer soon to follow…See you there!

The second round of August savings is here! 🛒☀️Stock the lunchboxes, refill the snack drawer and save on natural and org...
08/12/2026

The second round of August savings is here! 🛒☀️

Stock the lunchboxes, refill the snack drawer and save on natural and organic favorites for the whole family. This month’s featured deals include:

🥤 Health-Ade Organic Kombucha — 2/$5
🥔 Kettle Potato Chips — 2/$6
🧀 Annie’s Organic Cheddar Cheesy Smiles — 2/$5
🌯 Amy’s Burritos — 2/$6
🍵 Just Ice Tea — 4/$7
🍫 GoMacro Organic MacroBars — 2/$5

Plus, find savings throughout the store on pantry staples, organic beverages, dairy alternatives, supplements, personal care and plenty more!

Shop these deals at It’s Only Natural Market in Middletown through August 25. New savings begin August 26!

🌱 Always fresh. Always 100% ORGANIC. Our produce sales never end. Stop by and discover all the savings this week at It’s...
08/10/2026

🌱 Always fresh. Always 100% ORGANIC. Our produce sales never end. Stop by and discover all the savings this week at It’s Only Natural Market 🍎

🥑 Stop by and discover all the savings this week at It’s Only Natural Market.

🙌🏽 Making its “Keepers” debut as one of our It’s Only Natural Market Discoveries, we bring to you Truly Indian sauces!🌱 ...
08/09/2026

🙌🏽 Making its “Keepers” debut as one of our It’s Only Natural Market Discoveries, we bring to you Truly Indian sauces!

🌱 Not only did these delicious natural sauces become a permanent part of our store, we could barely keep them on the shelves they were so popular! This is one of the most purchased items and it was only right they got the stamp of approval.

Thank you to our community for your loyalty and purchasing power, and to Truly Indian for creating such an awesome product. you can find these on our shelves… just look for the “keepers” sign 😉

🎉 New deals are here at It’s Only Natural Market! Stock up on better-for-you favorites now through August 11.A few stand...
08/03/2026

🎉 New deals are here at It’s Only Natural Market! Stock up on better-for-you favorites now through August 11.

A few standouts from this round:

🥤 GT’s Synergy Kombucha — 2 for $5
🍫 Perfect Bar Protein Bars — 2 for $5
🥛 Orgain Organic Vegan Nutritional Shakes — $2.99
🍕 Amy’s Organic Pizza — $8.29
🍄 Host Defense Lion’s Mane — $25.99

You’ll also find savings on plant-based milks, snacks, supplements, household essentials and plenty of easy back-to-school options.

And for some fresh meal inspiration, check out the featured Roasted Cauliflower Hummus Bowl recipe—a colorful, satisfying vegetarian meal made with wholesome ingredients.

Stop in, explore the full flyer and save on natural and organic products for the whole household. 💚

Address

575 Main Street
Middletown, CT
06457

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 8pm
Saturday 9am - 8pm
Sunday 10am - 6pm

Telephone

(860) 346-1786

Website

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