06/28/2023
Mike and I (Michelle) wanted to share some thoughts about what has been happening in recent months.
Let’s get real, Bud Light got caught in a whirlwind, and things got a bit unintentionally divisive.
But hold up!
Bud Light is about respecting all people.
After listening to over 100,000 consumers, beer is for good times, goodwill, and easy enjoyment. And Bud Light has been there with you for ages.
Anheuser-Busch goes waaaaay back - - like 165+ years of history with folks like you. It’s an American institution. And Bud Light isn’t just beer: it’s the farmers you know who grow the ingredients, the delivery people who bring the beer to your town, and the stores and bartenders who keep it cold for you. It’s like a small town of folks whose main purpose is to spread good vibes.
Bud Light has been listening to YOU!
And here is what they’ve heard: Bud Light is all about good times, goodwill, and easy enjoyment. It’s part of your high-fives at a ball game, the cheers at a wedding, and the shared cans around a campfire.
Life’s too short for bad vibes, it’s our mission to make a positive impact in the communities we serve, so crack open a cold one, taste Bud Light’s crisp, smooth, refreshing drinkability, and toast to togetherness, good times, and easy enjoyment.
If you want to know more, listen to what Brendan Whitworth, CEO of Anheuser-Busch had to say this morning on CBS.
Bud Light was unseated as America's top selling beer in May, following protests against the company's inclusion of a trans actress in an online promotional campaign. Brendan Whitworth, CEO of Anheuser-Busch, which brews Bud Light, joins CBS Mornings to discuss the boycott, his company's response and...
