01/19/2026
Consumers Want More: More Value, More Benefits, More Experience
The latest Soup-to-Nuts podcast from FoodNavigator-USA delves into a noticeable shift in how food shoppers evaluate products in 2026. Rather than defaulting to “good vs. bad” labels or avoiding ingredients outright, consumers are purposely weighing benefits, trade-offs, and real-world impact when they shop.
More than ever, people want products that deliver:
• functional benefits (like satiety, energy, and heart health)
• emotional reward and enjoyment
• multisensory and cultural experiences
• value that justifies what they pay
This nuanced mindset opens new opportunities for brands that clearly communicate why their ingredients matter and how they deliver on these expectations, not just what they don’t contain.
At Silva, we’re excited about what this means for innovation. Our portfolio of air-dried vegetables, spices, herbs, and customized ingredient solutions can help food and beverage developers craft products that check multiple boxes for today’s intentional, benefits-seeking consumers—from rich flavor and functional nutrition to authentic sensory experiences.
In this episode of FoodNavigator-USA’s Soup-To-Nuts podcast, Cargill’s Senior Consumer Insights Manager Keith Albright explains how this new “seeking mindset” is reshaping consumer behavior and shares several ways it is playing out across the CPG landscape in 2026. Among these are a heighten...