The LaSala Family currently own and operate the store side by side with their two daughters. It was a full service butcher shop and neighborhood store. People always felt like they were family when they walked in the door. Many people still comment to this day on Uncle Henry's kindness and hospitality. Truly a one of a kind stand up guy! In the late 70's and 80's Kitty Ragsdale’s sister Johanna Ca
tania-LaSala and her husband Benny LaSala took over the business. They continued the tradition of being the favorite neighborhood store. They prided themselves on their, “Hearty Sandwiches and Ice Cold Beer!” Everyone loved to come have a good laugh with Benny and eat one of Joanna's delicious subs. Families would come in and grab something to eat after baseball games at Peter J. Ferrante park. And kids would race over on their bikes for a piece of candy and a game of pac-man. In 1997 John (Johana & Bennys’s son) and his wife Debbie took over the business from Johanna. They wanted to preserve the families reputation for their hearty sandwiches. That is part of the magic you can still taste and feel today. They have kept the nostalgic feel of the local "Mom & Pop” stores, we all grew up with and love. They re-opened and hit the ground running! Their first popular special was their deep-fried calamari sandwich, served with homemade Tartar sauce! Which you can still grab every Friday. In addition, Bi Rite Market is well known today for their BBQ Tri-Tip (a west coast cut of steak) sandwich amongst many other daily specialty sandwiches and their regular deli menu. Today the LaSala’s owe a lot of thanks to their Deli manger Juan Aquino. Juan has worked at a variety of reputable restaurants around the Monterey Peninsula. His passion for food is tasted in every bite!
“We want everyone who walks through our doors to feel like family!”-John LaSala