10/02/2026
SO... WHAT IS UBE? 💜
OO-BEH.
A naturally purple yam widely used in Filipino cuisine — especially in sweets + desserts.
NOT A SWEET POTATO.
NOT TARO.
DEFINITELY PURPLE.
WHAT DOES IT TASTE LIKE?
SWEET. NUTTY. VANILLA-LIKE.
Ube has a subtly sweet, slightly earthy flavor that's especially creamy in desserts.
New to ube?
Our SAVE THE UBES Smoothie is a pretty delicious place to start.
UBE IS HAVING A MOMENT. 💜
And if you've been wondering what exactly it is... meet ube (OO-beh).
It's a naturally purple yam with roots in Filipino cuisine, where it's been used for generations in sweets and desserts. Its vibrant purple color comes from naturally occurring plant pigments called anthocyanins — also found in berries and other purple foods.
The flavor? Subtly sweet. Nutty. Vanilla-like.
It's new to a lot of Pulp fans - but it's definitely not a new food.
We paired ube sorbet with our other premium hero ingredients to create our limited-time Save the Ubes Smoothie.
And this one has a bigger purpose: $1 from every Ube Smoothie sold supports Keep A Breast Foundation and its breast health education + prevention work.
Try something new. Sip for Prevention. 💗💜
