06/12/2026
Great story about out partners in crime East Channel Brewing Company. If you click on the link you will see they called us Cadberrys instead of Carberrys. We have been called worse. 😀
See that seagull in East Channel Brewing Company's logo? If you assumed it simply part of a generic scenic ode to life on Lake Superior, you’re wrong. He’s very important here.
That’s Itchee — a rescued gull that lived in a clawfoot bathtub in Joe DesJardins’ aunt and uncle’s back yard in Munising. He liked to eat potato chips and acted more like a pet dog than a transient wild bird, said Joe, and was so beloved he became part of the local lore and a mascot of sorts for brewery (and officially recognized in Itchee’s Washtub, LLC).
The seagull became part of the DesJardins family by flying into their sphere, and it’s a similarly true for anyone that visits the Munising brewery. They’re instantly welcomed in and part of the crew.
“We’re approachable and fun,” said Joe. “We are all family here, having a good time and really enjoying what we do.” ...
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Read the full-length local vendor spotlight feature here: www.marquettefood.coop/news/localspotlight-eastchannel