Primal Pastures

Primal Pastures The cleanest meat in America, delivered to your doorstep. Corn Free, Soy Free, Regenerative. www.primalpastures.com
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Real food farming - We're here to turn the food industry upside down, shake it out, and reclaim health in animal protein.

We spent a lot of this year out on our pasture and partner farms, spending time on the land, inspecting what we expect a...
09/25/2026

We spent a lot of this year out on our pasture and partner farms, spending time on the land, inspecting what we expect and making sure we are raising animals and impacting the land in a way that we can be wholly proud of. We take that part of our job seriously….but as you can see, we have some a lot of doing it.

-Farmer Rob

09/15/2026

Somewhere along the way, cows became the villain. Apparently they’re out here ruining the water just by existing? Which is odd, because the tiger salamander didn’t get that memo, or any of the other animal species that depend on cows doing cow stuff for their survival. 🤔

Even the conservation world is (finally) coming to see the truth, and what ranchers never stopped saying: cattle are a massive part of building better soil. We cannot rebuild our soil without animals, they are a necessary part of the equation.

Nature has been figuring this out for a very long time, and we’re not going to outsmart it.

08/26/2026

What’s at steak? (pun intended)

You may have heard that recently the door was opened for 300,000 metric tons of imported beef to come in tariff-free. It’s the second time this year imports have been the answer to high beef prices, but it still doesn’t touch the actual problem: the American cattle herd is at a 75-year low.

This goes beyond policy. The ranchers who pour blood, sweat and tears into their work will eventually give up when the math stops working for them for long enough. We can’t afford to outsource and cheapen a practice so deeply important for how this country feeds itself.

Swipe through for what’s actually going on, and what you can do about it regardless of what happens at the policy level.

08/22/2026

90 to 150 days - that’s how long it takes to strip a healthy, pasture-raised animal down to a shell of what it started as.

Most cattle spend the first 75% of their life on grass, building real nutrient density into their fat and muscle. Vitamins A, D, E, and K, conjugated linoleic acid, omega 3’s. Then they get shipped to a feedlot, fattened up with corn and soy, and all of that work on pasture is completely undone. What’s left is what shows up in the store: white fat, lower nutrient-density and a shortcut that nature doesn’t take.

Our beef from Avenales ranch in Paso Robles have never tasted corn, soy or silage. They spend their whole lives on pasture and have never stepped hoof into a feedlot. It’s the primal difference, and we’re honored to partner with ranchers like Daniel who do things the right way (even if it’s the harder way).

hot take 👀: you should probably be eating more red meat.
07/28/2026

hot take 👀: you should probably be eating more red meat.

07/18/2026

Not all chicken feed is created equal. When we couldn’t find a feed that met our standards, we worked with a mill to create our own.

Our birds are fed a custom-blended, certified organic feed that is free from corn, soy, and seed oils. It matters because most chicken, including organic chicken, is still raised on corn and soy-based feed.

But feed is only part of the picture. Our birds also spend their days on pasture eating bugs, worms, grasses, and rooted vegetation. We see the benefits of this in the nutrient-density testing we’ve done - our chicken is nutritionally superior.

We have obsessed over every detail because we are not interested in raising “slightly better” chicken. We are obssessed with raising the cleanest birds in America.

06/22/2026

Soil regeneration in action (it’s not just a tagline for us). Can’t wait to show you what this pasture looks like when the birds come back over it in 60 days!

The best dads teach by example: how to work hard, how to keep your word, and how to show up when people are counting on ...
06/21/2026

The best dads teach by example: how to work hard, how to keep your word, and how to show up when people are counting on you.

Being a great dad is a lot like the kind of farming we believe in: you do things the right way, even when nobody’s watching, and you care for things today because someone else will depend on them tomorrow.

Here’s to the dads who lead by example; who teach us what honest work, responsibility, and grit look like.

We’re grateful for the good ones. Happy Father’s Day.

For the last year, we’ve had our heads down working on something we couldn’t wait to show you.We started Primal Pastures...
06/20/2026

For the last year, we’ve had our heads down working on something we couldn’t wait to show you.

We started Primal Pastures because grocery store labels weren’t telling the whole truth, and greenwashing was never good enough. Not for our family, not for yours.

Fourteen years later, the mission hasn’t moved an inch. We’ve just done a bit of growing up.

New look with the same high standards. Real pasture, a curated family of farms, and radical transparency.

Pull up a chair, let’s grow the good together.

Address

25391 Washington Avenue
Murrieta, CA
92526

Opening Hours

Monday 8am - 4pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 4pm
Friday 8am - 4pm

Telephone

+19512979933

Website

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