10/22/2026
On the previous version of the packaging, the Poetry wordmark was embossed into the glass and lacked impact. To solve this problem and create a more contemporary look, we changed the torn-edge, cream label paper to a straight-edge, brighter white stock and gave the Poetry name a position of power at the top of the label. We added a deboss to mimic a letterpress quality.
The original label used calligraphy across the entire label, making the information hard to read for some consumers. We simplified the front label using a more contemporary font, keeping the original script for the varietal only as a nod to previous vintages. Cliff Lede Vineyards